I’ve never been a fan of a particular type of cold sales email opening, and I’m hoping when I tell you why, you’ll change your approach.
Please stop with the “My name is (your name) and I’m with (company name)” opener.
Why?
First, it’s silly because there’s this really cool thing on an email that tells you who it’s from. I get it that you’re trying to make it conversational, but that approach plays out better during verbal communication.
Next, it’s not only typical, it “telegraphs your punches” in that the recipient knows this is probably spam.
IMPORTANT: Thanks to the preview text (that little bit of text you see without opening the email) there’s a good chance your email won’t even be opened.
Finally, there are stronger ways to open your sales email like leading with something about the recipient’s world,
So instead of wasting time by introducing yourself or the equally lame “Hope you are well”, try a variation of the phrase “I noticed that (something you noticed in your research that you might be able to help them with)”.
You absolutely MUST show IMMEDIATE relevance to a busy decision maker or that preview text will have you disregarded and deleted!
How can you create a cold email that actually captures a decision maker’s attention?
I’ve got the answer (actually several) and;
I’ll be sharing 19 cold email templates and 10 cold email tactics on May 4th, during our webinar.
And there’s even a generous early registration discount if you register ASAP!
Here’s a sample of the tactics and templates I’ll be sharing;
- The 3-Touch “Promise” Sequence (Plus 3 templates)
- The 3-Touch LinkedIn Sequence (Plus 3 templates)
- The “Speedbump” Tactic (Plus 2 templates)
- 14 Ways To Establish Credibility (Plus 5 Templates)
- The Email I Send When Someone Is Using My Competitor (Plus 1 Template)
- 2 Types Of Referral Emails (Plus 2 Templates)
- The Email You MUST Send During Uncertain Times (Plus 1 Template)
- Why “Bump” Emails Are Broken And What You Can Do To Fix Them (Plus 1 Template)
- The One Type Of Email The C-Level Can’t Resist (Plus 1 Template)
When?
Thursday, May 4th from 11:30 am to 12:30 pm EST
Can’t join us live? Sign up anyway and I’ll send you the webinar replay and ALL of the templates!
What’s Included?
(1) 60-75 minute training session
Webinar Replay
19 Email Templates
How Much?
Normally $99 but if you register ASAP, you’ll only pay $59.
