I’m going to break I promise I made to myself NEVER to write a post about LinkedIn profiles.

My reason for this is that this seems to be a really overdone topic of LinkedIn advice and quite frankly;

It doesn’t mean dick if you aren’t interacting but, here’s something the vast majority of your competitors are missing;

The opportunity to tell their personal story in their LinkedIn profile

I mean, you do know that people love a good story, right?

Then take full advantage of that and tell yours!

The summary portion of your profile is located just below your title at the top of your profile.

That’s where you get to tell your story!

I tried my best here to lead with something that would draw the reader in.

Once the reader clicks on that, they get an opportunity to get to know me.

Here’s my “story” . . .

A long time ago, in a sales cubicle far away;

Actually, my story begins way before that!

I started in sales at the ripe old age of 7, selling necklaces to hippies in my neighborhood. I even hired another kid and gave him a territory. Badass, right?

From there, I was that kid who sold comic books in day camp, bubble gum in middle school, and then started a successful guitar lesson business by the time I was 17! I sold it when I was 20 for 7 million. Not really, but it felt pretty good writing that!

The summer I was supposed to get a ‘real job’ (to pay for my end of college), I grew my hair and played guitar in a local metal band.

My father wasn’t having any of that. He promptly told me, “You’re coming to work for me” as a manufacturer’s rep selling to the graphic arts industry.

So I cut my hair and started selling!

I became so good that I decided I didn’t need to learn anymore, and I certainly didn’t need to keep hunting for new business.

I became arrogant after inheriting the family business and within a few short years, I lost everything!

The next thing you know, I’m working nights to pay off $60,000 in debt!

It took me the better part of a decade to rebuild my life, but I did it and became a humble student of sales in the process. I also became a way better human being but I’ll deny that if you ever bring it up.

As fate would have it, I ended up reinventing myself while working for top companies like Jani-King, Dale Carnegie and a billion dollar a year printing company, Consolidated Graphics but …

It wasn’t enough!

So in 2011, I left my cushy job as a Vice President, emptied 3 bank accounts, and started Castain Training Systems!

And that ballsy move has given me the honor of training over 20,000 sales reps, sales leaders and business owners to sell more.

I guess I should mention that I’ve been featured in Selling Power Magazine, Success Magazine and Forbes.

Call me: (631) 455-2455, or
Email me: paul@yoursalesplaybook.com 

I end it with my contact info because, well, people are lazy, and I want to make it super easy for them to contact me.

I won’t quit my day job to write copy but I do know this reads better than the glorified resume I had before.

Perhaps you could try it too?

10 LinkedIn Templates and A Kick-Ass Communication Plan!

Join us for our How To Generate MORE Leads Via LinkedIn webinar on May 3rd, at 11:30 am EST!

We’re going to discuss:

• How to IMMEDIATELY increase your phone appointments right from your LinkedIn network.
• How to create a referral machine . . .Even with people who’ve never bought from you!
• What to say and do, from the moment, you connect with someone. And I’m going to give you 10 templates to make it super easy!
• How to position yourself as an expert without coming across like a tool. You’re welcome!
• How to provide value WITHOUT conditioning a bunch of freeloaders who love to “friend-zone” you!
• How to dramatically increase your response rates via LinkedIn.
• How to approach someone without coming across as salesy.
• How to do this all on a tight schedule (I mean, I’m sure you don’t have all day to play around on LinkedIn, right?

At The End Of The Webinar, You’ll Have The Framework For

A Powerful Lead Generation System!

Here’s what you’ll get;

(1) 90 Minute Training Session

Worksheets

10 Templates

Email Access To Me to answer any webinar related questions

When?

May 3rd at 11:30 am EST.

How Much?

$99

Please click HERE to reserve your spot and/or to get on the list to receive the webinar replay if you can’t join us live!