Somewhere along the line, we were led to believe that you absolutely SHOULDN’T try and sell to your network.
I believe the marching orders are that we’re supposed to give value (whatever the heck that means) and the rest takes care of itself.
I guess, the idea is that people will notice you, continually giving value and then they will buy from you and recommend you to others.
That’s a recipe for starvation and at a minimum, it’s how you get “friendzoned” by a bunch of people who, wait for it, wait for it;
Just want more free stuff!
The problem, as I see it, is that we’re thinking in extremes when it comes to our networks.
One extreme is that you become a total douche and try and “pitch” everyone, every opportunity you get. You know, like those idiots who send you an invite, you accept and then they try to sell you immediately.
The other extreme, is that you give, give, give (without selling) and people will reciprocate.
Instead Of Extremes, There’s Actually A Compromise
Begin by giving but feel free to let people know, every once in a while, that you AREN’T a not for profit!
What if, 80-90% of the time, you offered resources, help, referred business, did things to help them look like rock stars to their network etc and then . . .
Took a 10-20% liberty to subtly move the relationship towards a sale?
In other words . . .
Don’t Be Afraid To Sell, But Don’t Be An Ass About It!
I want to warn you about something (that no one ever wants to talk about).
When you give to your network, no strings attached, you’re still going to encounter some sh*theads and;
When you attempt to sell someone in your network (even if you give 99.9999999% of the time), you’re still going to encounter idiots, for example . . .
When I launched Castain Training Systems, I sent a note out to my network to let them know what I was doing. This was the only time, in 3 years of networking that I had EVER tried to sell something to my network. I actually sent all kinds of freebies, offered free coaching sessions etc prior to hanging out my shingle.
I received a response from someone who was offended that I would have the nerve to try and sell them something. He acted as if he caught me banging his wife or something.
What’s the moral?
None! I just like to tell that story. But seriously;
Whether you give without ever trying to sell or you give and occasional try to sell;
You can’t please everyone and as far as I’m concerned;
That’s OK!
I’m not going to let that get in the way of feeding my family and;
Neither should you!
So by all means, do your job and don’t EVER be ashamed of actually trying to drum up business;
Just remember to be reasonable about it!
And if someone wants to get all kinds of sh*tty about it;
Feel free to show them the door!
Would You Like The Communication Plan and 10 Templates I’ve Been Using On LinkedIn?
Then you should DEFINITELY sign up for our How To Generate Leads Via LinkedIn program
I get into the actual tactics and share 10 templates I created to help you;
Work a proven communication plan from the moment you say “hello” to the moment you transition that “connection” off of your computer screen.
Here’s what you’ll GAIN by joining us . . .
- What to say and do, from the moment, you connect with someone. And I’m going to give you the exact templates that I’ve been using!
- How to position yourself as an expert without coming across as a total tool!
- How to provide value WITHOUT conditioning a bunch of freeloaders!
- How to create a referral machine . . .Even with people who’ve never bought from you!
- How to IMMEDIATELY increase your phone appointments each week. Note: My coaching clients average 10 more appointments each week. Your mileage may vary.
- How to dramatically increase your response rates via LinkedIn.
- How to approach someone without coming across as salesy.
- How to do this all on a tight schedule.
At The End Of The Webinar, You’ll Have The Framework For A Powerful Lead Generation System!
The investment is only $99 and here’s what you’ll get;
(1) 90 minute webinar
Worksheets
The Recording (Sent out later that day)
2 Bonus eBooks with additional ideas
10 Templates
Email Access To Me to answer any webinar related questions
How Much?
$99
Can’t make it TOMORROW, October 5th at 11:30 am EST?
Sign up anyway and I’ll send you the webinar replay later that afternoon. View it at a more convenient time.
