Do This If You AREN'T A Fan Of Cold Calling!

I’m going to say something that no sales trainer in their right mind would confess to;

I’ve never loved cold calling!

In fact, I’ll go a step further, and tell you that there were times in my career where I avoided prospecting altogether, because I hated cold calling!

Isn’t it funny how we avoid things that make us uncomfortable or in my case, hated like I hate getting a root canal?

I avoided it earlier in my career because the thought of doing any 1 thing for an extended amount of time bored the hell out of me.

And it still does!

So I stopped doing just that ONE thing (cold calling) and added additional forms of outreach to the mix.

Things like email, snail mail, FedEx, drop ins, drop offs, LinkedIn, traditional networking and trade shows, video, content, creative approaches, referrals and warm intros and in SOME cases, text messages.

I then embraced a really cool method called the “Pomodoro Technique” where you set a timer for 25 minutes and focus only on that task (no multitasking).

That, combined with all those forms of outreach gives us unlimited variations, WITHOUT doing any one of them for more than 25 minutes at a time.

Example:

You could begin your day (BEFORE game time) with 25 minutes on LinkedIn, then 25 minutes of cold emails, 25 minutes of cold calling, maybe you switch over to that proposal you need to write and give it 25 minutes, you could go back for another 25 minutes of cold calling, 25 minutes of customer calls, etc.

That excites me at a much higher level than cold calling, non stop, for the better part of my day!

It also keeps me from letting bad calls get to me (you know, sometimes there’s an asshole at the other end the phone).

It keeps me from sounding scripted and mechanical because I’m never at it for more than 25 minutes at a time.

And I also get MORE done than the average person because I allow ZERO interruptions during each 25 minute “POMODORO”

I saved the best for last;

I prospect MORE consistently because I prospect in a way that actually excites me!

One more thing . . .

There’s a lot of 7th grade level peer pressure in sales in that there are those who think doing anything other than cold calling the hours away makes you a lightweight!

At the end of the day, who really gives a sh*t HOW you generate revenue as long as you keep it between ethical and legal.

And if you think I’m kidding, ask the IRS if income generated by methods other than cold calling still counts as income.

100 Sales Tactics To Jolt Your Sales Results

It’s all here in this download!

Session 1 How To REALLY Get A Decision Maker’s Attention

The one phrase that will immediately set you apart from your competitors.
How to dramatically increase the probability of a decision maker taking your call. Did you ever wish there was a way to get someone to actually pick up their phone? Here you go!
5 email tactics your peers are using to stand out.
BONUS PDF: 10 email subject lines that lead to MORE opens and MORE responses.
How to leverage “summer messaging” to stand out.
15 ways your peers are using creativity to get in the door. BONUS PDF with 20+ additional ways you can use creativity to capture a decision maker’s attention.

Session 2 Multi-Channel Prospecting.

4 LinkedIn tactics EVERY sales rep should leverage.
2 ways to create WARM Calls instead of cold calls.
2 referral sources you’ve completely neglected.
5 ways to use snail mail to set yourself apart.
2 email tactics that generate appointments.
BONUS: 50 cold email templates.
5 ways to use a “reverse call to action” to create interest.
How to devise a “3 touch mini campaign” and a multi-channel prospecting cadence.

Session 3 Maximizing Account Potential

The one mistake that hurts your clients and your paycheck!
A 3 step questioning technique that helps safeguard your accounts, generate more opportunities, testimonials, and referrals.
How to get the inside track on new opportunities.
How to get access to additional stakeholders WITHOUT offending your contact.
How to expand to other locations, divisions, etc.
How to add value via ideas, surprises, and resources.
BONUS PDF: A stay in touch cadence to help you stay “top of mind” with your clients.

Session 4 Expediting Your Deals

How to take immediate control of your deals WITHOUT being controlling or manipulative. BONUS PDF: How To Take Immediate Control Of Your Prospect Meetings.
8 ways to safeguard your deals and keep them moving forward.
How to leverage the “theme and variation” tactic.
How to preempt and respond to obstacles, stalls, and objections.
3 tactics to use if you feel you’ve been “ghosted”.
BONUS PDF: 100 sample questions to ask your prospects.

When?

You’ll get immediate access. View at your leisure.

What’s Included?

(4) 60 minute pre-recorded sessions with over 75 actionable tips

Worksheets

50 email Templates

5 Bonus PDFs

(4) Assignments and individualized feedback from Paul Castain

Access to a secret resource page with additional PDFs, articles, etc.

Email access to Paul Castain to answer any questions related to the course material

How Much?

$375.

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