Paul Castain's Blog

Don’t EVER Assume This About A Company That’s Hurting

Posted December 21, 2017

Conventional wisdom would have you avoid the industries/companies that are hurting right now but;

Sometimes the “hurting” is your best reason to contact them!

Why?

Because when you’re hurting, you’re more likely to invest in something to make that hurt go away.

Note: You had better to be able to clearly articulate how your product or service can generate top line revenue or offer bottom line savings.

I like to visualize my competitors as a pack that typically runs in a certain direction.

While there’s nothing wrong with running with that pack (especially if its towards opportunity) I recognize that the pack oftentimes runs right past OTHER opportunities.

I’m also here to tell you that there’s less competition with those opportunities, and that can be an AWESOME place for a sales rep to sell!

Oh, and don’t EVER assume that a company, that’s bleeding,  can’t afford to, or find the means to,  invest in a tourniquet.

How To Find The Opportunities Your Competitors Miss

I don’t care what industry you’re in, there are certain situations where you and your competitors are going to pounce;

On the same people;

At the same time!

Like when someone advertises a job opening and every recruiter and their mother calls and emails.

There’s nothing wrong with pouncing on the same opportunities as your competitors but;

What if you were able to find the opportunities the vast majority of your competitors miss?

Or more selfishly;

What if you’re tired of approaching the same potential clients over and over again, and would like some fresh opportunities?

On December 28th, at 11:30 am I’m going to be hosting a webinar to help you;

Here’s what you’ll gain by joining us;

  • 20 Places and Approaches Where The Fruit Hangs Lowest
  • 30 “Trigger Events” And How To Leverage Them
  • A Really Cool “Set It And Forget It” Tactic Where Opportunities Come To You
  • A Really Simple Communication Tactic That Will Set You Apart
  • 2 New Years Specific Tactics That Your Competitors Will Fail To Leverage.

When?

Thursday, December 28th, at 11:30 am (When most of your competitors are slacking)

Can’t make it?

Sign up anyway and I’ll send you the replay, worksheets, etc. View it after the new year if you prefer.

What Do You Get?

(1) 90 minute webinar with 50+ actionable tactics. (No fluff or philosophical sh*t on my watch)

Worksheets

Webinar Replay (In case you can’t make it on the 28th or if you’d like to go back for seconds)

Email Access To Me To Answer Any Webinar Related Questions, Bounce An Idea Of Off Etc

How Much?

$99

Please click HERE to reserve your spot.

Paul Castain
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Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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