Paul Castain's Blog

What Every Sales Rep Should Do During A Holiday Week

Posted July 3, 2018

It can be really challenging to be productive during a holiday week!

Here are a few things that I do that have dramatically improved my productivity.

The first thing I do is make a decision as to whether or not I’m working, recharging, or both that week.

One thing I absolutely WON’T do is wander around the world headquarters of Castain Training Systems doing a whole lotta nothing. That kind of nonsense screws me out of getting sh*t done or sitting poolside with a cigar and a whiskey sour.

Limbo is no place for a Type A sales rep!

Next, When I prospect in the weeks leading up to a holiday week, I schedule virtual appointments for the holiday week.

Not everyone will be available, and I have a few no shows and cancellations but;

I have actual appointments while the rest of the world pisses and moans about how useless the holiday week is!

That’s so much better than prospecting during a holiday week.

I ALWAYS send emails out either the day before a holiday, the actual holiday, or sometimes the day after.

Why?

Less noise and “Out of Office Replies”.

“Out of Office Replies” can provide direct phone numbers, cell numbers, additional contact info, and an “icebreaker” on a platter if it states that they’re on vacation.

I’ll also call clients and prospects because I’ve been handed a change in messaging on a platter.

What do I mean by that?

I get to call clients and prospects to wish them a “Happy Fourth of July” and ask if they have any big plans.

Do you see what I did right there? I decided to LEVERAGE a holiday, Instead of being challenged by it.

I’ll get caught up on handwritten notes.

On LinkedIn I will send a resource to all my contacts.

Account Planning.

Research For Next Week’s Calls.

Snail Mail and FedEx.

Learning

Now the “learning” thing is where I’m going to have some fun (you do realize that you can mix fun with work, right?).

I’m going to sit out in the backyard, get some sun on my bald head, cigar in hand, and an audio book in the earbuds.

When I do some “admin” stuff later this morning, it’s going to be from my patio listening to some Skynyrd.

The last suggestion comes with a little bit of tough love;

Holidays weren’t just invented folks;

So there’s no reason for them to catch you off guard.

Think this sh*t out BEFORE the holiday week hits!

IMPORTANT . . .

Please do this BEFORE July 19th!

The deadline to register for our Virtual Sales Camp program is July 19th.

Have you registered yet?

I know, you’re too busy complaining about how useless it is to work during a holiday week!

It’s 100 tips and tactics, 15 sales email templates, 1 cold call template, 4 voicemail templates, 1 agenda statement template, and a really cool PDF with 100 sales questions.

Here’s what we’ll cover . . .

Session I

  • 30 ways to find potential clients who have a higher probability of needing what you sell TODAY.
  • How to research quickly and efficiently so it doesn’t become your life’s work.
  • 33 ways to approach a potential client.
  • 3 ways to dramatically increase the probability of someone taking your call instead of letting it go to voicemail.
  • Creating a prospecting cadence that maximizes exposure, while limiting something experts refer to as “Becoming a pain in the ass”.
  • 15 email templates that get opened, read and responded to.

Session II 

  • How to embrace a “gatekeeper” as a partner vs some cranky keeper of the gate!
  • How to craft an objection resistant dialogue that gets their attention from “Hello”. I’m also going to send you a template you can IMMEDIATELY apply.
  • 12 ways to proactively prevent skepticism, doubt, resistance and I might as well say it, OBJECTIONS!
  • A 3 step formula for responding to 95% of the objections you get on a regular basis.
  • 3 really cool tactics to use when someone asks you to send them information.
  • 4 types of voice mails that will capture the recipient’s attention. I’m also going to send you the templates.

Session III 

  • The one question you MUST ask the minute you set the appointment.
  • The Pre Appointment Packet you need to get into your prospect’s hands BEFORE your meeting.
  • A template that will help you take immediate control of your next prospect meeting (without having you come across as pushy or manipulative).
  • 12 tactics that safeguard your deal from obstacles, stalls and objections.
  • 5 Types of questions (with examples) that jumpstart your prospect’s emotions while forging your credibility.
  • How to disqualify competitors WITHOUT badmouthing them.

Session IV 

  • The one question you MUST ask BEFORE presenting your solutions.
  • 3 things to include in your proposals that your competitors WON’T!
  • How to keep the discussion from going prematurely to price.
  • 12 ways to REDUCE doubt, skepticism and objections while keeping your deal moving forward.
  • How to keep the attention of ALL of the stakeholders, better yet, how to keep them actively involved in the meeting!
  • How to ask for the business WITHOUT getting all “salesy”.
  • How to negotiate like a pro!
  • A communication plan that addresses THE most dangerous time with your prospects . . . The time between meetings!

FREE Bonus Session: 25 Ways To ROCK Your Sales This Summer

  • 3 ways to create URGENCY with your prospects and clients
  • 10 email tactics that will help you capture your prospect’s attention (and get more responses)
  • 2 “Summer Specific Attention Getters”
  • 2 ways to triple your referrals
  • 3 ways to generate more business with your existing clients
  • 3 ways to handle “Call me back after Labor Day”
  • A ridiculously simple summer communication plan you can implement the moment I teach it to you
  • How to leverage the summer instead of dreading it
  • How to outwork your competitors this summer (and still enjoy the heck out of yours)

So what do you get?

(4) 90 minute pre-recorded sessions with worksheets.

Bonus session

15 sales email templates

1 cold calling template

4 voicemail template

PDF with 100 sales questions

Castain’s Agenda Statement template

How much?

$375

When?

Whenever you’d like. I’ll send you everything within 24 hours and the rest is up to you.

Registration ends July 19th!

Please click HERE to get started!

 

Paul Castain
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Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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