Paul Castain's Blog

Everyone Wants To Be The “Google Hero”

Posted October 8, 2019

How many times have you been chatting with friends, family, coworkers when some trivial thing comes up that no one knows the answer to.

When I say “trivial” I mean things like;

“What was the name of that actress in ___________?”

“What was the name of that band that played ____________?”

What usually happens next when nobody knows the answer?

Yep, phones magically appear, and the race begins to be the first person to find the answer online.

Everyone wants to be the “Google Hero” but;

Here’s the funny part (and the point of today’s blog post).

Why do we spend the time “Googling” trivial sh*t, but can’t be bothered to “Google” before reaching out to a potential client?

Is it because we’re lazy?

Perhaps we think it’s unnecessary?

Is it because we think it will reduce our call volume?

Don’t know what to look for when “Googling”?

Because the boss wants the phone glued to your ear and you’re not allowed?

Anyway, I thought it was rather funny how much effort is embraced to be the “Google Hero” for trivial things versus;

Sh*t that actually impacts your paycheck!

Something to think about!

Most sales reps weren’t properly trained to prospect.

They know they’re supposed to research but don’t know WHAT they should be looking for.
There are also those who spend either no time researching or way too much time.

There are those who don’t know how to warm up a cold call by leveraging additional forms of outreach. You do know that you’re allowed to do that, right?

Many reps don’t know how to craft an “objection resistant dialogue” and either end up “winging it” or sounding like they’re reading from a script.

They don’t turn the call into a “visit” because they’re too busy spewing a “sales pitch”.

They fail to capture interest during the first 8 seconds of a cold call, or the first sentence of an email, and get disregarded and deleted.

They don’t know how to handle the typical objections in a way that doesn’t sound cheesy or cliched, or that redirects the conversation back to asking for the appointment.

They either don’t leave a voicemail message or worse yet, they leave one that’s typical. And to be completely blunt, they leave a voice mail that results in disregard and DELETE! Kind of like those emails they’ve been sending too!

They don’t know how to make the phone PART of a bigger communication plan that includes OTHER forms of outreach.

It’s time to bring prospecting into the 21st century!

I put together a special download (and 20 templates) to help!

Here’s what you’ll gain by downloading it;

  • 30 ways to find potential clients who have a higher probability of needing what you sell TODAY.
  • How to research quickly and efficiently so it doesn’t become your life’s work.
  • 33 ways to approach a potential client.
  • 3 ways to dramatically increase the probability of someone taking your call instead of letting it go to voicemail.
  • Creating a prospecting cadence that maximizes exposure, while limiting something experts refer to as “Becoming a pain in the ass”.
  • 20 email templates that get opened, read and responded to.
  • How to embrace a “gatekeeper” as a partner vs some cranky keeper of the gate!
  • How to craft an objection resistant dialogue that gets their attention from “Hello”. I’m also going to send you a template you can IMMEDIATELY apply.
  • 12 ways to proactively prevent skepticism, doubt, resistance and I might as well say it, OBJECTIONS!
  • A 3 step formula for responding to 95% of the objections you get on a regular basis.
  • 3 really cool tactics to use when someone asks you to send them information.
  • 4 types of voice mails that will capture the recipient’s attention. I’m also going to send you the templates.

Go at your own pace!

Since this is a download, there aren’t any set times you need to show up for class. View it at your leisure and go at your own pace. I won’t tell anyone!

Here’s What You’ll Get;

(2) 90 minute sessions with over 75 ideas to dramatically improve your prospecting efforts!

(2) Sets of worksheets (one for each session)

15 email templates

1 opening statement template

4 voicemail templates

Email access to me to answer any course related questions

What’s The Investment?

$199

Click HERE to download it NOW!

Paul Castain
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Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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