I’m sure it wouldn’t shock you if I told you that many people in business, mentally check out on Fridays.
That’s why YOU should utilize “Friday Specific Messaging” in your prospecting cadence!
And what is “Friday Specific Messaging”?
Messaging that addresses things that your prospects are either thinking about and/or experiencing on Fridays.
Some are looking to get their stuff done and get the hell out of the office, right?
Perhaps you can send along a tip or a resource to help?
You could even blend in a sales message talking about how your solution saves time, headaches, and gets your clients home at a godly hour on Fridays.
Are Fridays typically crazy busy for your prospects? Address that in your Friday messaging.
Are Fridays typically slower? Address that!
Friday productivity challenges? Address that!
I created a post that I sent along on the dangers of making Fridays an “admin” day. Why? Because sales reps love to do that!
Since I sell sales training, I’ll call sales leadership on a Friday and have some fun by asking;
“How many of your reps do you think are actually out on meetings at 3:00 pm on a Friday, and how many of them are selling at a level where it really doesn’t matter?”
I created “25 Ways To ROCK Your Weekend” and sent it out a few years back. It included fun things you can do to recharge and reconnect with your loved ones.
You could embed a video with you holding a mini dry erase board that reads “Happy Friday (Name of Prospect)”. In that video (60 seconds or less) you could offer a tip, an idea, etc.
You could send some kind of Friday fun kit to your prospects or take the opposite approach and send them a Friday survival kit.
When you call a prospect, you could simply ask if they plan on doing anything exciting over the weekend.
So from a business perspective;
What’s on your prospect’s mind on Fridays and how can you address it in your messaging?
From a personal perspective;
What’s on your prospect’s mind on Fridays and how can you address it in your messaging?
But here’s the thing;
Change up your messaging, because;
The people you’re trying to court are really sick and tired of ALL your messages being centered around;
Setting an appointment and trying to sell them something!
Change up your messaging, because;
The last thing you want to do is blend in with all the other sales reps trying to get your prospect’s attention!
10 Ways To Open A Cold Call With IMPACT (And 5 That Absolutely Suck)
Here’s what I’m going to share;
- 10 Cold Call Openers That Get A Decision Maker’s Attention (WITHOUT Being Cheesy)
- How To Master The Art Of “Pattern Interrupts”
- How To Dramatically Reduce The Probability Of A Phone Objection
- 5 Phrases To Avoid At All Costs
When?
Thursday, September 2nd from 11:30 am – 12:45 pm EST
Here’s what you’ll get;
(1) 60-75 minute webinar
Webinar replay
10 opening statement templates
How Much?
$99
