Paul Castain's Blog

Giving Your Sales Efforts The Necessary Tune-Up

Posted July 30, 2024

The other day, I brought my car into the shop, but nothing (to my knowledge) was wrong with it.

Crazy, right? 

Not really, because I brought it in for a tune-up, but in theory;

Why, would I do that, when the vehicle is running just fine?

Because it helps to keep the car running and even;

Running more efficiently.

It can also reveal hidden things that might need to be addressed, but;

You’ve been taking your cars in for tune-ups as long as you’ve been driving, so there’s no real lesson there, right?

How about your selling skills? When was the last time you gave them a “tune-up”?

That’s what I thought, and I’m certainly not judging!

 Perhaps you’d like to download our Sales Tune-Up resource.

No set times for class, view each session, whenever you want.

Here’s what the program looks like;

Session 1 Decision Makers Ain’t Got Time For That! (How To Get Your Dream Client’s Attention)

  • The one phrase that will immediately set you apart from your competitors.
  • How to dramatically increase the probability of a decision maker taking your call (Did you ever wish there was a way to get someone to actually pick up their phone?) Here you go!
  • 5 email tactics your peers are using to stand out.
  • BONUS PDF: 10 email subject lines that lead to MORE opens and MORE responses.
  • How to leverage “summer messaging” to stand out.
  • 15 ways your peers are using creativity to get in the door. BONUS PDF with 20+ additional ways you can use creativity to capture a decision-maker’s attention.

Session 2 Go Where Your Prospects Are (The Art Of Multi-Channel Prospecting). 

  • 4 LinkedIn tactics EVERY sales rep should leverage.
  • 2 ways to create WARM Calls instead of cold calls.
  • 2 referral sources you’ve completely neglected.
  • 5 ways to use snail mail to set yourself apart.
  • 2 email tactics that generate appointments.
  • BONUS: 50 cold email templates.
  • 5 ways to use a “reverse call to action” to create interest.
  • Devising a “3 touch mini-campaign” and a multi-channel prospecting cadence.

Session 3 GROWING Your Current Book Of Business

  • The one mistake that hurts your clients and your paycheck!
  • A 3 step questioning technique that helps safeguard your accounts, and generate more opportunities, testimonials, and referrals.
  • How to get the inside track on new opportunities.
  • How to get access to additional stakeholders WITHOUT offending your contact.
  • How to expand to other locations, divisions, etc.
  • How to add value via ideas, surprises, and resources.
  • BONUS PDF: A stay in touch cadence to help you stay “top of mind” with your clients.

Session 4 How To Increase Deal Velocity (The Art Of Closing MORE Deals, FASTER!)

  • How to take immediate control of your deals WITHOUT being controlling or manipulative. BONUS PDF: How To Take Immediate Control Of Your Prospect Meetings.
  • 8 ways to safeguard your deals and keep them moving forward.
  • How to leverage the “theme and variation” tactic.
  • How to preempt and respond to obstacles, stalls, and objections.
  • 3 tactics to use if you feel you’ve been “ghosted”.
  • BONUS PDF: 100 sample questions to ask your prospects.

When?

You’ll receive the entire course immediately, but by all means;

Go at your own pace!

Where?

Your computer screen.

What’s Included?

(4) 60-minute pre-recorded sessions with over 75 actionable tips

Worksheets

50 email Templates

5 Bonus PDFs

(4) Assignments and individualized feedback from Paul Castain

Access to a secret resource page with additional PDFs, articles, etc.

Email access to Paul Castain to answer any questions related to the course material

How Much?

$375

Click HERE to improve your sales results!

PS Don’t see what you need to level up your selling skills? Send me an email (paul@yoursalesplaybook.com) and let me know what you need and I’ll put together a resource tailored to your needs!

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Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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