Believe it or not, this is a very deep question because . . .

For some, they define social networking as a complete waste of time.

For others they define it as a substitute for picking up the phone and calling prospects

Others define it as a race to get the most followers or tweet the next well traveled RT

Some use it as vehicle to facilitate a courtship that they hope will someday evolve to a marriage between potential buyer and seller

Some embrace social networking because they enjoy the “social” as in interacting, making new friends and the sharing of our own unique stories.

I could go on and on but instead, I think I’ll ask you . . .

How do you define social networking or more importantly . . .

Have you taken the time to clearly articulate what role it will play in creating the courtships that are necessary for your business?

Be sure to get a copy of my new 90 page social networking E-Book “Paul Castain’s Social Networking Playbook”  Click here for details on how you can snag a copy!