How Often Should We Attempt Contact With A Potential Client? I Share My Thoughts In This Post!

I’ve always felt that there are two radical extremes to prospecting.

Extreme #1: Those Who Attempt Contact Way Too Frequently.

I’ve come across articles from well respected thought leaders who lay out prospecting cadences that cross the line of being a pain in the ass.

Things like leaving a voicemail, immediately sending an email and a LinkedIn invite (or inmail), and then calling back again in 24-48 hours.

As a business owner who’s been on the receiving end of that, I can tell you its not only annoying (and desperate);

It distracts from their offering in that the focus of the recipient now becomes one of EVASION; Instead of interest!

As much as it might seem like I just trashed this group of people;

I actually have tremendous respect for them because they’re trying!

Extreme #2: Those Who Attempt Contact Sporadically.

Imagine someone, you didn’t know, trying to build a relationship with you.

They approach you and then disappear for a month and a half.

Then they approach you again and disappear for 3 months.

They approach you again after that and then disappear again for 5 weeks.

Would that relationship stand a chance?

Could you even call it a “relationship”?

Sounds like the obvious answer might be;

“Are you kidding me?”

And that’s the obvious answer when you prospect that way!

When we think about phone objections, we often think about them in the context of RESPONDING.

Many times objections are created by WHAT we’re saying, HOW we’re saying it and;

HOW OFTEN We’re Saying It!

One more thing . . .

Trust ISN’T easily given to those we don’t know or;

Those we know who are annoying the hell out of us!

I share a prospecting cadence that I’ve not only tested on the thousands of reps who’ve been through my programs, and;

I use it personally!

Here’s what you’ll gain by downloading this prospecting resource;

Session 1 Cold Calling

30 ways to find potential clients who have a higher probability of needing what you sell TODAY.
How to research quickly and efficiently so it doesn’t become your life’s work.
33 ways to approach a potential client.
Creating a prospecting cadence that maximizes exposure while limiting something experts refer to as “Becoming a pain in the ass”.

Session 2 Cold Calling

How to craft an objection resistant dialogue that gets their attention from “Hello”. I’m also going to send you a template you can IMMEDIATELY apply.
How to proactively prevent skepticism, doubt, resistance, and I might as well say it, OBJECTIONS!
A 3 step formula for responding to 95% of the objections you get on a regular basis.
A simple formula to generate, at least, 3 new phone appointments, each week!
4 types of voice mails that will capture the recipient’s attention. I’m also going to send you the templates.

Session 3 Email

4 ways to get email addresses WITHOUT spending a dime on email lists.
50 different types of emails that I’m personally using to get results for my business. Oh, and I’m also going to send you the templates!
12 subject line mistakes that you need to avoid. Keep making them and you’re hosed!
12 BETTER subject lines that get your email read.
12 ways to head off skepticism, doubt, and objections.
One EPIC mistake, just about every sales rep makes, in the first 3 sentences of an email.
A really simple, 4 step messaging framework that gets results.
2 Psychological techniques that work like a charm!
How to dramatically increase your response rate

Session 4 LinkedIn

What to say and do, from the moment, you connect with someone. And I’m going to give you the exact templates that I’ve been using!
How to position yourself apart from your competition.
How to provide value WITHOUT conditioning a bunch of freeloaders who love to “friendzone” you!
How to create a referral machine . . .Even with people who’ve never bought from you!
How to IMMEDIATELY increase your phone appointments each week. Note: My coaching clients average 10 more appointments each week. Your mileage may vary.
How to dramatically increase your response rates via LinkedIn.
How to approach someone without coming across as salesy. How do you feel when this happens to you on LinkedIn?
How to do this all on a tight schedule.

Go at your own pace!

Review each session in its entirety or break each session up into smaller increments. Binge watch them back to back. I won’t tell anyone!

When?

Download it now. Work on the modules at your leisure.

Here’s What You’ll Get;

(4) 90 minute Pre-Recorded Sessions (with over 100 ACTIONABLE ideas to help improve your prospecting efforts!)

(4) Sets of Worksheets.

(1) Opening Statement Template

(1) Objection Buster PDF

(4) Voicemail Templates

(35) Cold Email Templates

(15) LinkedIn Templates

(1) Bonus E-Book

Access To Secret Resource Page With Bonus Content, PDFs, Etc.

What’s The Investment?

$375

Paul Castain's Blog