How To Bore Decision Makers

Aside from cold calling and emailing, what else are you doing to get in front of potential clients?

Sadly, that’s about it for most sales reps.

In fact, many sales reps keeps spewing the same message, via the same, exact platform.

Like always calling and leaving the same message or

Forwarding the same email (you know, the one your potential client didn’t respond to the other 2 times you forwarded it?)

Boring!

My advice . . .

Change it up!

Change what up?

Your Message. Approaching a potential client with perpetual variations of “I want to sell you something” and “Let’s set an appointment so I can sell you something”, gets old, REAL FAST!
The Method You Use. Stop clinging to the phone and email as your exclusive methods of outreach. Make sure you’re also using things like snail mail, FedEx, drop ins, drop offs, social networks, creative “door openers”, content, events, video.

Will you marry me?

How long would you date someone who kept suggesting that you have the same date, at the same restaurant, and the same conversation?

I’m guessing not long which kind of rules marriage out, no?

Couldn’t we say the same for the decision makers we’re trying to court?

The challenge for most sales reps is that they don’t know how to;

Change the message
Deliver via different platforms

So they keep showing up, with the same message, on the same platforms, as their competitors.

Then they wonder why;

They’re disregarded and deleted

Today, you’re cordially invited to change things up!

Trying to get a decision maker’s attention? Good luck with that!

Managers are interrupted, on average, once every 3 minutes and 5 seconds.

When you have that many interruptions throughout your day, you get really good and blowing off irrelevant interruptions;

Like a call or email from another sales rep that most probably sounds the same as ALL the other reps interrupting their day!

This begs the question;

How do you get a decision maker’s attention?

I’ve got the answer (actually several) and;

We’re going to be discussing several approaches during our webinar on December 15th.

Here’s what you’ll gain by joining us;

The one thing EVERY decision maker looks for when a sales rep tries to communicate with them.
How to use the “consensus” tactic to get a decision maker’s attention.
How to use “cliffhangers” to create interest.
The 3 principles of persuasion that can help you generate appointments.
2 “kits” that will help you stand out!
The one type of demo you should provide in order to book a demo (No, that isn’t a typo).
Why you need to take your prospects “off script” and 3 ways to do it.
How to create and utilize “3 touch mini-campaigns”

When?

Wednesday, December 15th, from 11:30 am to 12:30 pm EST.

What’s Included?

(1) 60-minute online training session

Webinar replay

5 Phone/Voicemail templates

3 Email Templates

Personalized feedback when you hand in your assignment

How Much?

$99

Paul Castain's Blog