I’m sure it wouldn’t shock you if I told you that many people in business, mentally check out on Fridays, right?

That’s why YOU should utilize “Friday Specific Messaging” in your prospecting cadence!

And what is “Friday Specific Messaging”?

Messaging that addresses things that your prospects are either thinking about, and/or experiencing on Fridays.

Some are looking to get their stuff done and get the hell out of Dodge, right?

Perhaps you can send along a tip or a resource to help?

You could even blend in a sales message talking about how your solution saves time, headaches, and as a bonus;

Helps your clients wrap up at a reasonable hour on Fridays.

Are Fridays typically crazy busy for your prospects? Address that in your Friday messaging.

Are Fridays typically slower? Address that!

Friday productivity challenges? Address that!

I created a post that I sent along on the dangers of making Fridays an “admin” day. Why? Because sales reps love to do that!

Several of my clients send out a “Weekender” style PDF every other Friday.

In it they talk about all the things going on in the local area from festivals to movies. Now in the Covid-19 world, they talk about places that are actually open as well as virtual things they can enjoy.

At the end, they include a brief sales message;

“If you’d like to enjoy more of your weekend, give us a call!”

Since I sell sales training, I’ll call sales leadership on a Friday and have some fun by asking;

“How many of your reps do you think are actually out on meetings at 3:00 pm on a Friday, and how many of them are selling at a level where it really doesn’t matter?”

I created “25 Ways To ROCK Your Weekend” and sent it out a few years back. It included fun things you can do to recharge and reconnect with your loved ones.

You could embed a video with you holding a mini dry erase board that reads “Happy Friday (Name of Prospect)”. In that video (60 seconds or less) you could offer a tip, an idea, etc.

Just out of curiosity, how many of those types of emails do you think your prospect receives? Gold star if you said “ZERO!”

You could send some kind of Friday fun kit to your prospects or take the opposite approach and send them a Friday survival kit.

When you call a prospect, you could simply ask if they plan on doing anything exciting over the weekend. If it’s a local prospect, you can share something fun going on in the area.

So from a business perspective;

What’s on your prospect’s mind on Fridays and how can you address it in your messaging?

From a personal perspective;

What’s on your prospect’s mind on Fridays and how can you address it in your messaging?

But here’s the thing;

Change up your messaging, because;

The people you’re trying to court are really f’n sick and tired of ALL your messages being centered around;

Setting an appointment and trying to sell them something!

Messaging is the first of five ingredients you MUST include in a killer prospecting cadence.

We take a deeper dive into this during our How To Create A Kick-Ass Prospecting Cadence webinar download.

Here’s what you’ll learn by downloading it;

• 3 Different Prospecting Cadences: You will learn the step by step prospecting cadences I’ve created for the sales teams I’ve trained. We’ll discuss what to say, when to say it, and what channel to utilize. You’ll also get the exact scripts and templates so you can implement immediately!

• 5 Keys To A Kick-Ass Prospecting Cadence: There are things that most sales reps are completely unaware of when it comes to their approach and how it’s perceived by decision makers. We’re going to explore mistakes to avoid as well as the key components of an effective prospecting cadence!

• 6 Ways To Add Value To The Recipient: Everyone loves to tell you to “add value”. Great idea, but HOW do you do that? Don’t worry, I got you covered!

• 5 Ways To Use Creativity To Capture A Decision Maker’s Attention: I’m going to share 5 creative approaches your peers have been using and I’m even going to throw in a bonus PDF with 30+ creative ideas you can easily (and inexpensively) add to your cadence.

• How To Draw Someone Out Who ISN’T Responding To You: Admit it, this one’s your favorite because you know it sucks when your outreach is completely ignored! I have a few ideas to help!

When?

Download it instantly!

Here’s what’s included;

(1) 60 Minute Prerecorded Training Session With Over 25 Actionable Tips

(3) Ready Made Prospecting Cadences Complete With Scripts and Templates

(1) Bonus PDF With 30+ Creative Prospecting Ideas

How Much?

$99

You don’t have to have a PayPal account to purchase this program. You can pay with any major credit card or Venmo. Once you click on the button, select the “Pay with a debit or credit card”, or the Venmo option.

QUESTIONS?

Click HERE to contact me.