Paul Castain's Blog

How To Easily Create An Arsenal Of Cold Email Templates!

Posted September 4, 2023

With sales cycles taking longer, you will need to have more variety with the emails you’ve been sending.

But how do you create a variety of DIFFERENT emails if you really aren’t comfortable writing them in the first place?

Here are a few ways to dramatically increase your cold email arsenal!

Have everyone on your team send their email templates to someone who will compile a master file for the team.

Have regular email review meetings with your sales team.

This is a great way to share best practices and offer each other constructive feedback.

Ask every decision maker in your company to forward the emails they receive from sales reps.

If appropriate, ask decision makers outside your company to forward emails that caught their attention at one point or another. Think family, friends, etc.

Network with other sales reps and brainstorm things like this! Have each rep forward the emails they’re using and compile a master file for everyone.

Challenge yourself to come up with one new email for each of the following;

A resource.

An idea.

Ask them a question. “Quick Question” emails have a higher response rate. What kind of “Quick Question” email will you send?

Embed a video with you calling them by name. Free apps like Vidyard make this super simple to do.

Embed a video of you taking them “behind the scenes” at your company. Think tour, intros, demo, etc.

Have your sales team complete the exercise above and send it to someone who will compile a master file.

Download my cold email resource and you’ll gain access to 19 cold email templates!

Here’s what you’ll discover;

  • The 3-Touch “Promise” Sequence (Plus 3 templates)
  • The 3-Touch LinkedIn Sequence (Plus 3 templates)
  • The “Speedbump” Tactic (Plus 2 templates)
  • 14 Ways To Establish Credibility (Plus 5 Templates)
  • The Email I Send When Someone Is Using My Competitor (Plus 1 Template)
  • 2 Types Of Referral Emails (Plus 2 Templates)
  • The Email You MUST Send During Uncertain Times (Plus 1 Template)
  • Why “Bump” Emails Are Broken And What You Can Do To Fix Them (Plus 1 Template)
  • The One Type Of Email The C-Level Can’t Resist (Plus 1 Template)

When?

Download it instantly.

What’s Included?

(1) 60-75 minute pre-recorded training session

19 Email Templates

How Much?

$99 

Click HERE to gain access!

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Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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