
Imagine if your car happened to break down on the highway and I pull up in my “Paul’s Repair Service” truck.
How Likely would you be to reject me?
Wouldn’t it be great if we could find potential clients with that type of urgency?
The good news is that we actually can when we find “Trigger Events”.
A “trigger event” is something that’s going on in your potential client’s world, that leads to a higher probability of them needing what you sell, right now!
Example: You sell printing and you notice that a company is relocating.
That’s a “trigger event” because they’ll probably need to update their collateral with the new address.
For me, a trigger event could be a company that’s hiring sales reps.
Those sales reps need to be trained and guess what I sell?
Here are a few generic “trigger events” to get you thinking;
Companies that are hiring, new decision maker, changes in company strategic initiatives, events, earnings good or bad, product launches, online reviews, PR news releases.
Think about the “trigger events” that are relevant to you and your potential clients because;
If you’d like to experience less no’s;
Start with someone predisposed to say YES!
We discuss “trigger events” in greater detail in our Prospect Like A Pro download.
Have you downloaded it yet?
If not, here’s what you’re missing;
30 ways to find potential clients who have a higher probability of needing what you sell TODAY.
How to research quickly and efficiently so it doesn’t become your life’s work.
33 ways to approach a potential client.
3 ways to dramatically increase the probability of someone taking your call instead of letting it go to voicemail.
Creating a prospecting cadence that maximizes exposure, while limiting something experts refer to as “Becoming a pain in the ass”.
15 email templates that get opened, read and responded to.
How to embrace a “gatekeeper” as a partner vs some cranky keeper of the gate!
How to craft an objection resistant dialogue that gets their attention from “Hello”. I’m also going to send you a template you can IMMEDIATELY apply.
12 ways to proactively prevent skepticism, doubt, resistance and I might as well say it, OBJECTIONS!
A 3 step formula for responding to 95% of the objections you get on a regular basis.
3 really cool tactics to use when someone asks you to send them information.
4 types of voice mails that will capture the recipient’s attention. I’m also going to send you the templates.
Here’s What You’ll Get . . .
(2) 90 minute sessions with over 75 ideas to dramatically improve your prospecting efforts!
(2) Sets of worksheets (one for each session)
15 email templates
1 opening statement template
4 voicemail templates
Email access to me to answer any course related questions
Go At Your Own Pace
Since this is a download, there aren’t any set times you need to show up for class. View it at your leisure and go at your own pace. I won’t tell anyone!
“Every session during this course I took away something that I was able to apply that SAME day. I took the tips and started getting through, or using gatekeepers to my advantage, got my voicemails returned and while using the reverse call to action, actually had customers apologizing to ME for missing MY call.
By the end of every week, I’d have the recording to go back and listen to again, or at a convenient time for me, so it was easy to keep up week to week.
Lastly, you feel like you are the only one of Paul’s students. He does a perfect job of welcoming your questions, encourages you to send him things that you are working on and will give you feedback, and is such a cheerleader for his students. We all know that sales people have a high need for approval, and you WILL get it from Paul. As well as a kick in the you-know-what when necessary.
If you e-mail Paul that you tried something new, you will get an e-mail back saying Great job and that’s something we all need to keep on going and to try even harder.
Invest in YOU, and you will quickly see the monetary return.”
What’s The Investment?
$199
Click HERE to download it NOW!
Please email me if you’d like to discuss customizing this program for your sales team paul@yoursalesplaybook.com










































































































































































