Paul Castain's Blog

How To Find Prospects Who Have A Much Greater Sense Of Urgency

Posted October 22, 2018

With only a handful of weeks left in 2018, we need to get in front of prospects with a strong sense of urgency.

But can you really find these types?

The good news is that we actually can when we find “Trigger Events”

A “trigger event” is something that’s going on in your potential client’s world, that leads to a higher probability of them needing what you sell, right now!

Example: You sell printing and you notice that a company is relocating.

That’s a “trigger event” because they’ll probably need to update their collateral with the new address.

For me, a trigger event could be a company that’s hiring sales reps.

Those sales reps need to be trained and guess what I sell?

Here are a few generic “trigger events” to get you thinking;

Companies that are hiring, changes in company strategic initiatives, new decision maker, events, earnings good or bad, product launches, online reviews, PR news releases.

Think about the “trigger events” that are relevant to you and your potential clients because;

If you’d like to experience less no’s;

Start with someone predisposed to say YES!

We’re going to be discussing over 30 different types of trigger events (and how to leverage them) during our webinar, THIS THURSDAY, October 25th, at 11:30 am EST!

I’ll be sharing 50 of my BEST prospecting tactics.

5 of my best cold email templates.

10 cold email subject lines.

1 cold calling template.

7 voicemail templates and;

You’ll gain access to;

  • 10 Places Where You Need To Start Looking For Business.
  • How To Find Potential Clients With The Urgency To Buy NOW vs January.
  • 10 Fourth Quarter Specific Messaging Tactics. Said Another Way “How To Leverage The Fourth Quarter Instead Of Being Challenged By It!”
  • 3 LinkedIn Prospecting Tactics That Work Like A Charm.
  • The 3 Snail Mail Tactics That Will Help You Stand Out Immediately!
  • My Updated 4 Step Messaging Framework That Works With Emails, Cold Calls, Snail Mail, LinkedIn, Etc.
  • How To Capture Your Dream Client’s Attention In The First Sentence Of Your Emails, Cold Calls and Voicemails.
  • My 5 BEST Sales Email Templates.
  • 10 Subject Lines That Capture The Recipient’s Attention.
  • How To Create A Really Effective Phone Script WITHOUT Sounding Scripted. I’m Also Going To Send You The Template.
  • 7 Voicemail Scripts (With Templates) That Will Help You Stand Out.
  • A “Call To Action” That Actually Inspires ACTION!
  • A Very Different Prospecting Cadence That Mixes Phone, Email, LinkedIn, Snail Mail, Etc.  

When?  

This Thursday, October 25th, at 11:30 am EST  

What Do You Get?  

(1) 90 Minute Webinar

Webinar Replay

Worksheets

5 Email Templates

1 Phone Template

7 Voicemail Templates  

How Much?  

$99

Please click HERE to reserve your spot.

Paul Castain
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Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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