Want to know how you can increase the probability of a decision maker taking your call?
First, let’s talk about what NOT to do.
- When you call and get voice mail, don’t hang up and immediately call back.
- If you like to hang up, and immediately call back, when you get voice mail, don’t hang up and repeat the process.
- Just in case you didn’t get the point of the first two suggestions, let me spell it out for you;
You’re irritating the sh*t out of someone and will probably succeed in not only getting them to pick up their phone but get an immediate “Stop calling me” response.
So what CAN you do to get someone to pick up the phone???
You could intentionally call the wrong extension and say something like “Oh I’m sorry, I was actually trying to reach ________, could you transfer me?
Calls that are transferred look differently on many phone systems and you might get a knee-jerk reaction in the form of them picking up the phone.
Unfortunately, with more people working remotely, this probably isn’t your best option.
You could send them one of those pre-paid cell phones with a note letting them know the day and time you’ll be calling. If you are going to use this approach, you’ll obviously want to reserve it for bigger, juicier accounts.
What can you do with so many decision makers working from home?
Send A “Potato Chip” Email!
Do you know the deal with potato chips?
You can’t eat just one and that’s why you need to use them in an email (prior to a call to a potential client).
Ways to present a “potato chip”;
Hint at a result and offer to share how they can achieve it, if they take your call, and then tell them the date and time you’ll be calling.
Offer some important info that you will share, if they take your call, and then tell them the date and time you’ll be calling.
An important resource that you will share, if they take your call, and then tell them the date and time you’ll be calling.
Anything to make them hungry but;
A) Obviously, don’t bullsh*t them.
B) Use your pre-call planning research to make the email specific to THEM. Example: “I have a few ideas that might underscore your new green initiative, product launch, expansion, etc”
C) Use my “Reverse Call To Action” technique.
The reverse call to action is when you tell them the action YOU are going to take, instead of asking THEM to do something.
Example: “I’m going to call you, Thursday morning, at 9:30 am”
There’s more to this, but for now, this can and WILL heat up your cold call.
Why?
Because you’re intriguing them with something useful and relevant while holding out on delivering it until they take your call.
The brain loves a good mystery and has a need to resolve it.
You’re also leveraging “FOMO” (Fear Of Missing Out).
Use that to your advantage with a “potato chip” email and a follow-up call.
PROSPECT LIKE A PRO!
Have you downloaded my Prospect Like A Pro resource yet?
Here’s the lesson plan;
Session I
*30 ways to find potential clients who have a higher probability of needing what you sell TODAY.
*How to research quickly and efficiently so it doesn’t become your life’s work.
*33 ways to approach a potential client.
*Creating a prospecting cadence that maximizes exposure while limiting something experts refer to as “Becoming a pain in the ass”.
*15 email templates that get opened, read, and responded to.
Session II
*How to craft an objection resistant dialogue that gets their attention from “Hello”. I’m also going to send you a template you can IMMEDIATELY apply.
*How to proactively prevent skepticism, doubt, resistance and I might as well say it, OBJECTIONS!
*A 3 step formula for responding to 95% of the objections you get on a regular basis.
*A simple formula to generate, at least, 3 new phone appointments, each week!
*4 types of voice mails that will capture the recipient’s attention. I’m also going to send you the templates.
Go at your own pace!
Review each 90 minute session in its entirety or break each session up into smaller increments. Binge watch them back to back. I won’t tell anyone!
When?
Download it now. Go at your own pace!
Here’s What You’ll Get . . .
(2) 90 minute sessions with over 75 ideas to dramatically improve your prospecting efforts!
Worksheets For Each Session
15 email templates
1 opening statement template
4 voicemail templates
What’s The Investment?
$199
Click HERE to get started!
