Before I share how I get the attention of VP’s of Sales (who are inundated by sales pitches from many of my competitors), I want to warn you that this approach must coexist with OTHER things you are doing in your prospecting mix.
By itself, its not going to do much for you. As part of your total efforts its pretty damn powerful!
Each day, while you’re having your morning coffee, send out two pieces of snail mail (or FedEx if you prefer) to two people you AREN’T already doing business with.
And while you could just stuff some random mailing piece in an envelope, let’s talk about some BETTER options.
- If you’re on LinkedIn and check your notifications, you’ll see opportunities to congratulate your network on a new job, a promotion, a work anniversary etc. Instead of using that sh*tty LinkedIn template, why not send a handwritten note or card? Do you think they receive lots of those types of messaging?
- Do you ever send an intro email to a potential client? So does everyone and their mother (hopefully they split the commission with her). Instead of doing what EVERYONE else does, why not send a card with a handwritten intro? Are you afraid they might say “Thanks for the effort but just put it over there in the pile of all the other handwritten intros I’ve received”?
- Send a greeting card (Part I). Now you can go with traditional holidays, or you can have some fun and send a card for a fun holiday (Like National Chocolate Lovers Day etc.) Here’s a resource with all kinds of fun holidays.
- Send a greeting card (Part II) For about $5 you can upload a picture of your choice, personalize a message and have a card printed and mailed for you. Now when it comes to that picture, let me share what I’ve done. A President of a company I was approaching, is a huge Star Wars fan, so I used a graphic of Darth Vader and Luke Skywalker and used call outs with the President’s name. I learned that a VP of Sales also plays the guitar so I uploaded a picture of my Marshall (amp) and two guitars with the caption “The only thing missing is you and I working together John”. SendOutCards is an excellent resource to consider for this!
- And yes, you can send a marketing piece, just remember to include a handwritten component like a post it note or do what I do and have your your marketing pieces designed like a greeting card (with plenty of room to write a note)
A few things to remember . . .
By sending out two pieces of snail mail, everyday, you have the opportunity to IMPACT 500 buyers (in 50 weeks) and;
You’re doing this BEFORE the day has officially begun! How long could that possibly take you?
This approach isn’t THE answer, it’s part of the answer. One of several types of touches you should be including in your prospecting mix.
Would you like 30 more ideas?
Then come join us for our How To Get Your Dream Client’s Attention webinar this Thursday, June 28th, at 11:30 am EST.
During this webinar, you’ll gain access to;
- How To Dramatically Increase The Odds Of Having A Decision Maker Take Your Call (Did You Ever Wish There Was A Way You Could Get Someone To Actually Pick Up The Phone? Here You Go!)
- How A Decision Maker Reads An Email and The 5 Email Tactics Your Peers Are Leveraging To Stand Out.
- 2 Email Subject Lines That Lead To More Opens and Responses.
- 1 Simple Phrase That Will Capture A Decision Maker’s Attention.
- 3 Ways Your Peers Are Leveraging “Seasonal Messaging” To Set Themselves Apart.
- 15 Ways Your Peers Are Using Creativity To Get In The Door (I’ll Be Sending A Really Cool Bonus PDF After The Webinar)
- 4 Things You Can Do Via Your Social Network To Get Your Dream Client’s Attention (That Pretty Much NO ONE Is Doing!)
- How To Create A Prospecting Cadence That Helps You Stand Out WITHOUT Becoming A Pain In The Ass!
WHEN?
Thursday, June 28th, at 11:30 am EST.
What Do You Get?
(1) 90 Minute Webinar
Worksheets
Webinar Replay
PDF With 15+ Ways To Use Creativity To Capture Your Dream Client’s Attention
How Much?
$99
Please click HERE to reserve your spot!
