Paul Castain's Blog

How To Kick Your Competitor’s Ass This Year!

Posted January 25, 2020

Want to kick your competitor’s ass this year?

It’s actually quite simple;

Play from a different playbook!

“Different” as in not the same one your competitor uses!

Whether you’re sending an email, picking up a phone, leveraging LinkedIn, snail mail, etc.

Play from a different playbook!

When you work your opportunities;

Play from a different playbook!

Retaining and GROWING your accounts;

Play from a different playbook!

But here’s the thing;

Everyone THINKS they’re different, but;

I can tell you as a business owner;

Y’all sound the same and I’m from New York where we never say “Y’all”! If we did, I think it would sound more like “Yawl” but here’s something super important;

I thought it might be time to help you warm up your sales this winter by offering my Summer Sales Camp Download.

I know, crazy, right? Like this one time I stayed up to 11:30 on a school night, but seriously;

You need some fresh ideas!

This download can help!

No airports, hotels, no multiple days away from your territory. No boss scrutinizing that bar tab you tried to put in as an expense.

No set times for class, view each session, whenever you want. 

Here’s what the program looks like;

Session 1 How To REALLY Get A Decision Maker’s Attention

  • The one phrase that will immediately set you apart from your competitors.
  • How to dramatically increase the probability of a decision maker taking your call. Did you ever wish there was a way to get someone to actually pick up their phone? Here you go!
  • 5 email tactics your peers are using to stand out.
  • BONUS PDF: 10 email subject lines that lead to MORE opens and MORE responses.
  • 15 ways your peers are using creativity to get in the door. BONUS PDF with 20+ additional ways you can use creativity to capture a decision maker’s attention.

Session 2 Multi-Channel Prospecting

  • 4 LinkedIn tactics EVERY sales rep should leverage.
  • 2 ways to create WARM Calls instead of cold calls.
  • 2 referral sources you’ve completely neglected.
  • 5 ways to use snail mail to set yourself apart.
  • 2 email tactics that generate appointments.
  • BONUS: 50 cold email templates.
  • 5 ways to use a “reverse call to action” to create interest.
  • How to devise a “3 touch mini campaign” and a multi-channel prospecting cadence.

Session 3 Maximizing Account Potential

  • The one mistake that hurts your clients and your paycheck!
  • A 3 step questioning technique that helps safeguard your accounts, generate more opportunities, testimonials, and referrals.
  • How to get the inside track on new opportunities.
  • How to get access to additional stakeholders WITHOUT offending your contact.
  • How to expand to other locations, divisions, etc.
  • How to add value via ideas, surprises, and resources.
  • BONUS PDF: A stay in touch cadence to help you stay “top of mind” with your clients.

Session 4 Expediting Your Deals

  • How to take immediate control of your deals WITHOUT being controlling or manipulative. BONUS PDF: How To Take Immediate Control Of Your Prospect Meetings.
  • 8 ways to safeguard your deals and keep them moving forward.
  • How to leverage the “theme and variation” tactic.
  • How to preempt and respond to obstacles, stalls, and objections.
  • 3 tactics to use if you feel you’ve been “ghosted”.
  • BONUS PDF: 100 sample questions to ask your prospects.

When?

You’ll receive the entire course immediately, but by all means;

Go at your own pace!

Where?

Your computer screen.

What’s Included?

(4) 60 minute pre-recorded sessions with over 75 actionable tips

Worksheets

50 email Templates

5 Bonus PDFs

(4) Assignments and individualized feedback from Paul Castain

Access to secret resource page with additional PDFs, articles, etc

Email access to Paul Castain to answer any questions related to the course material

Note: Since this was previously recorded over the summer, you will hear a few references to summer (maybe 10% of the program) but ALL the tips can be utilized year round!

How Much?

$375. 

Please click HERE to join us for our 2020 virtual sales camp!

IMPORTANT NOTE

Train your ENTIRE SALES TEAM on this program for $1200 and you’ll also receive a FREE 30 minute conference call for your sales team. Email Paul Castain paul@yoursalesplaybook.com or call (631) 455-2455 for more details.

Paul Castain
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Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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