How To Send A Cold Email That Actually Adds Value

Unless you’re a complete sales rock star, you’re going to be sending a potential client several emails;

BEFORE they even know who you are, let alone grant you an appointment!

The problem with the vast majority of sales emails is that they are just that;

Sales Emails!

So if we all agree that you’re going to be sending several emails, over time;

How do we keep the recipient interested?

Before I share what I do, I’m going to suggest that you ask yourself the following question;

How do I send my potential clients emails that are relevant, helpful, and valuable?

Ponder that one, write down any ideas that come to mind (judge your answers later).

Then, go to your sales team (in your next team meeting) and ask it in a group setting.

Have everyone write their answers in silence, and then have each person (or a cross section of the team) share what they came up with.

Some things that I do to send a more relevant email;

I fire myself (and rehire myself as the stakeholders of my solution). Then;

I ask myself, “What things would I find challenging in that role?”

“What things would irritate me and keep me up at night?”

“What would frighten me or have me embracing a risk averse mindset?”

“What would I need to know in order to determine if a change is necessary?”

“What would I need to know in evaluating solutions and selecting the BEST one?”

“What would I need to know at every phase of the customer journey?”

“What questions would I have?”

What questions should I have that the average person in that role never thinks of asking?”

Then I send emails (and create other content) that answers those questions!

There’s a bit more to it than this but would you agree that sending along emails that address those questions would be more welcomed than emails that ALWAYS reek of;

I’d like to set an appointment with you so I can sell you something?

You see, when you continually send emails like that;

You condition the recipient NOT to open future emails from you!

And don’t get me wrong, you absolutely NEED to remind people that you AREN’T A NOT FOR PROFIT sharing stuff out of the goodness of your heart but;

Why not create a more interesting courtship and;
Establish your authority instead of;
Sounding like all those other emails they get from sales reps?

Here’s something else that can help;

We talk more about how to send kick ass emails in Session 3 of our Prospecting Download.

There are also 35+ cold email templates, suggested subject lines, etc.

Have you downloaded it yet?

Here’s what you’re missing;

Session 1 Cold Calling

30 ways to find potential clients who have a higher probability of needing what you sell TODAY.
How to research quickly and efficiently so it doesn’t become your life’s work.
33 ways to approach a potential client.
Creating a prospecting cadence that maximizes exposure while limiting something experts refer to as “Becoming a pain in the ass”.

Session 2 Cold Calling

How to craft an objection resistant dialogue that gets their attention from “Hello”. I’m also going to send you a template you can IMMEDIATELY apply.
How to proactively prevent skepticism, doubt, resistance and I might as well say it, OBJECTIONS!
A 3 step formula for responding to 95% of the objections you get on a regular basis.
A simple formula to generate, at least, 3 new phone appointments, each week!
4 types of voice mails that will capture the recipient’s attention. I’m also going to send you the templates.

Session 3 Email

4 ways to get email addresses WITHOUT spending a dime on email lists.
50 different types of emails that I’m personally using to get results for my business. Oh, and I’m also going to send you the templates!
12 subject line mistakes that you need to avoid. Keep making them and you’re hosed!
12 BETTER subject lines that get your email read.
12 ways to head off skepticism, doubt and objections.
One EPIC mistake, just about every sales rep makes, in the first 3 sentences of an email.
A really simple, 4 step messaging framework that gets results.
2 Psychological techniques that work like a charm!
How to dramatically increase your response rate

Session 4 LinkedIn

What to say and do, from the moment, you connect with someone. And I’m going to give you the exact templates that I’ve been using!
How to position yourself apart from your competition.
How to provide value WITHOUT conditioning a bunch of freeloaders who love to “friendzone” you!
How to create a referral machine . . .Even with people who’ve never bought from you!
How to IMMEDIATELY increase your phone appointments each week. Note: My coaching clients average 10 more appointments each week. Your mileage may vary.
How to dramatically increase your response rates via LinkedIn.
How to approach someone without coming across as salesy. How do you feel when this happens to you on LinkedIn?
How to do this all on a tight schedule.

Go at your own pace!

Review each session in its entirety or break each session up into smaller increments. Binge watch them back to back. I won’t tell anyone!

When?

Download it now. Work on the modules at your leisure.

Here’s What You’ll Get;

(4) 90 minute Pre-Recorded Sessions (with over 100 ACTIONABLE ideas to help improve your prospecting efforts!)

(4) Sets of Worksheets.

(1) Opening Statement Template

(1) Objection Buster PDF

(4) Voicemail Templates

(35) Cold Email Templates

(15) LinkedIn Templates

(1) Bonus E-Book

Access To Secret Resource Page With Bonus Content, PDFs, Etc.

What’s The Investment?

$375

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