There are things that we were taught to do in sales, that we abandoned long ago.
Perhaps because it felt too formal or scripted;
Or perhaps it was never REALLY explained to us why the tactic was so important.
So with that in mind, I’d like to reintroduce you to something really valuable.
But before I do, its probably best that you tell your ego to leave the room.
Otherwise you might listen to it when it tells you I’m spewing a bunch of basic sh*t and then;
You’ll miss out on a tactic that’s incredibly UNDERRATED!
So here goes;
If you want to take immediate control of the “You had me from ‘Hello’.” variety, use an Agenda Statement.
An Agenda Statement is something you say (I’m not a fan of handing an agenda to someone) at the start of your meetings to;
- Lay out the agenda (Duh)
- Reiterate the amount of time you’ve both agreed to spend together.
- See if there’s anything your prospect(s) want to add to the agenda
But . . .
That’s the “Sales 101” part;
What you’re really doing is;
- Taking IMMEDIATE control by being the one to lay out the plan, while at the same time, creating a vibe of collaboration because you’re asking them if they’d like to add anything to the agenda.
- You’re showing your prospect that you value their time while making it easier for them to value yours.
- You’re displaying confidence which last time I checked, is a plus.
- You’re creating the right environment. You know, one where you each have the time to do your job properly, one where you can ask each other questions, share thoughts in a collaborative environment.
- Getting an opportunity, within the first 30-45 seconds to know if there was a misunderstanding as to what the plan was supposed to be. I don’t know about you, but I’d rather find out immediately instead of wasting valuable time.
I’m going to be going into this in greater detail (and sharing a really cool Agenda Statement template) during our 20 Psychological Tactics That Drive Sales webinar.
It all takes place on October 19th, at 11:30 am EST.
Here’s what you’ll discover by attending;
To learn more (and to reserve your seat) click HERE ASAP!