Paul Castain's Blog

I Don’t Get It . . .

Posted April 18, 2018

Sometimes we are so used to saying things a certain way with regard to our company and what makes us different.

We’ve probably heard it a million times at our team meetings.

Been told to say it a certain way by marketing but . . .

For whatever reason, we’ve either forgotten to ask “so what?” or perhaps we just didn’t want to be a trouble maker.

That’s where things get a bit screwy because we end up saying things to prospects that . . .

Everyone else and their mother is saying like “We’re a full service . . .” or

Things that really don’t matter or even;

Things that COULD matter if we’d take the time to explain WHY these things matter!

TIME OUT: That last one is a huge mistake! Once again, we’re so used to hanging out and saying these things with our internal team (who don’t require the dots to be connected) that we fail to help people outside our four walls see  . . . THE TRUE VALUE . . . by connecting . . . wait for it . . . wait for it . . . The Dots!

Do you remember that movie (BIG) with Tom Hanks where he was this kid who transformed into an adult while remaining a kid on the inside?

There was this one scene where Tom Hanks was in a meeting where they were reviewing ideas for new products.

At the end of the presentation Tom Hanks said “I don’t get it”

I was cute and innocent and even funny . . . but . . .

If your clients and prospects can say that . . .

It might not be so funny.

Good News/Bad News

Going to be talking about this in greater detail tomorrow during our 50 Ways To ROCK Your Cold Calls, Emails, and Sales Messaging webinar but;

I’m about to close registration so if you’d like to join us, NOW is the time to register otherwise;

Here’s what you’re going to miss out on;

  • 10 Email Subject Lines That Get Opened, Read, and Responded To
  • A 4 Step Messaging Framework That Works With Emails, Cold Calls, Snail Mail, LinkedIn, Etc
  • How To Capture Your Dream Client’s Attention In The First Sentence Of Your Emails, Cold Calls and Voicemails
  • My 5 BEST Sales Email Templates
  • How To Create A Really Effective Phone Script WITHOUT Sounding Scripted. I’m Also Going To Send You The Template.
  • How To Use “Potato Chips” In Your Messaging To Make The Recipient Hungry For More
  • 12 Tactics That Reduce Doubt, Skepticism, and Objections
  • How To Create A Very Different “Call To Action” In Your Emails, Cold Calls and Sales Messaging.
  • 4 Voicemails (With Templates) That Will Help You Stand Out
  • How To Create A Prospecting Cadence That Mixes Phone, Email, LinkedIn, Snail Mail, Etc.

When?

TOMORROW, April 19th at 11:30 am EST

IMPORTANT . . .

Can’t make it Tomorrow? Sign up anyway to get on the list to receive the webinar replay and all the goodies listed below!

What Do You Get?

(1) 90 Minute Webinar

Worksheets

Webinar Replay In Case You Can’t Join Us Live or You’d Like To Review Again

5 Email Templates

10 Subject Lines That Get Opened, Read, and Responded To

1 Phone Template

4 Voicemail Templates

How Much?

$99

Please click HERE  to join us live and/or to get on the list to receive the webinar replay.

Paul Castain
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Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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