I have to admit that I’ve struggled with the idea of using text messaging as part of my prospecting cadence and;
That’s exactly why I decided to explore it further!
I’ve always said that we shouldn’t base our prospecting platforms on what WE prefer, its always about what the prospect prefers.
First, and foremost, there’s this;
Texting ISN’T just for millennials!
According to a Gallup Survey, texting is the #1 most used form of communication with Americans younger than 50.
Numbers don’t lie!
According to Mobile Networking Watch, 98% of all text messages are opened compared to 22% with emails.
82% of these text messages are read within 5 minutes of delivery according to Flowrate Nationwide Survey.
The average response time for text is 60 times faster according to Hubspot.
SMS engagement rates are 6-8 times higher than email marketing engagement. (Retail Drive).
But do prospects really want to receive text messages from a sales rep?
According to Marketing Profs, 75% wouldn’t mind receiving a text message from a brand (after opt in).
Suggestions;
If you’re going to use text messaging in your cadence, I would introduce it AFTER other forms of outreach have been utilized. I’m not suggesting that you wait forever, I’m saying that it might come across better if you didn’t text on the first or second attempt.
Break the ice and introduce text messaging during a phone call by saying something like;
“Is it alright if I follow up with a quick text message?”
Just for sh*ts and giggles, ask decision makers in your company how they feel about receive texts from sales reps.
Ask your customers.
Ask your family and friends that are in a decision making role and;
Make sure you have a good cross section of ages in there (not just millennials and not just the over 50 crowd).
Make sure you rinse and repeat this every so often because business truly does move at the speed of light and preferences change accordingly!
Be extremely careful NOT to do this;
If you’ve been reading my blog for a while, you know that I absolutely despise the practice of leaving a voicemail, then immediately emailing and sending a LinkedIn inmail.
Don’t pull that sh*t with text messages!
Why you should at least consider text messaging as part of your cadence?
Because each vehicle we use to deliver our messages whether it be phone, email, snail mail, drop in, drop off, LinkedIn, text, etc;
Offers us different functionality and;
An opportunity to discover our prospect’s preferred venue for communication.
Hint: They don’t care what YOU prefer!
Last Call For Our Prospecting Webinar This Thursday
Registration is about to end for our webinar this Thursday.
Here’s what you’re about to miss;
- 3 Different Prospecting Cadences: You will learn the step by step prospecting cadences I’ve created for the sales teams I’ve trained. We’ll discuss what to say, when to say it, and what channel to utilize. You’ll also get the exact scripts and templates so you can implement immediately!
- 5 Keys To A Kick-Ass Prospecting Cadence: There are things that most sales reps are completely unaware of when it comes to their approach and how it’s perceived by decision makers. We’re going to explore mistakes to avoid as well as the key components of an effective prospecting cadence!
- 6 Ways To Add Value To The Recipient: Everyone loves to tell you to “add value”. Great idea, but HOW do you do that? Don’t worry, I got you covered!
- 5 Ways To Use Creativity To Capture A Decision Maker’s Attention: I’m going to share 5 creative approaches your peers have been using and I’m even going to throw in a bonus PDF with 30+ creative ideas you can easily (and inexpensively) add to your cadence.
- How To Draw Someone Out Who ISN’T Responding To You: Admit it, this one’s your favorite because you know it sucks when your outreach is completely ignored! I have a few ideas to help!
When?
THIS THURSDAY, February 13th from 11:30 am EST to 12:30 EST. Can’t make it? Sign up anyway and I’ll send you the webinar replay, templates, scripts, etc!
Here’s what’s included;
(1) 60 Minute Webinar With Over 25 Actionable Tips
Webinar Replay In Case You Can’t Join Us Live Or You’d Like To Review Again
(3) Ready Made Prospecting Cadences Complete With Scripts and Templates
(1) Bonus PDF With 30+ Creative Prospecting Ideas
(1) Bonus Exercise With Feedback From Paul: “How To Add Value While Communicating With Potential Clients”
How Much?
$99
