Leveraging The Day Before and The Day After A Holiday Week/Weekend

Let’s be honest and admit that it isn’t easy getting a hold of a decision maker the day BEFORE and the day AFTER a holiday week/weekend, especially;

When you’re prospecting!

So does that mean you DON’T prospect on those days?

Get caught up on your “admin” activities?

Here’s something else you can do that’s WAAAAAAAYYYYYYY more productive!

Ready?

Let me put on my Captain Obvious cape for this one, because it’s really obvious!

When you’re prospecting in the week’s leading up to the holiday week/weekend, schedule phone appointments, Zoom meetings, Skype sessions, WebEx, etc for the day before and the day after a holiday.

And yes, you’ll have a high cancel, “No show” rate, but;

Even with a 50% cancel/”no show” rate;

You’ll be so much more productive than trying to reach someone or;

Scheduling another day of “admin”.

Thanks for telling us now instead of BEFORE Thanksgiving Castain!

While its too late to use this tactic for Thanksgiving weekend, you can certainly use it for that week between Christmas and New Year’s and;

All the holiday weeks/weekends you’ll need to navigate next year!

CASTAIN’S BLACK FRIDAY WEEKEND SALE IS ABOUT TO END!

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It’s all here but you better cash in on these deals BEFORE we pull the plug shortly!

Paul Castain's Blog