Paul Castain's Blog

How To Make Your Emails Sing, Soar, and Stick!

Posted February 28, 2018

“Location, location, location”

“Past, present, future”

“Stop, drop and roll”

There’s something rhythmic, catchy, and memorable about the grouping of threes in our communication.

There’s a certain stickiness about it that the brain just can’t resist.

And that’s why YOU might want to include the tactic in your emails, calls and presentations (rolls off the tongue, right?)

Here are several examples of how well known companies are using the tactic.

Salesforce: “Sell, service and market smarter with the world’s #1 CRM platform.”

Cintas: “The Cintas Uniform Rental system has been developed, tested and proven through more than eight decades of experience in the uniform rental industry.” “A confident image, clean facility and safe workplace start here.”

ADT: “Monitoring window, door and motion sensors 24/7 allows us to respond to events immediately and help you keep your business safe and secure.”

Pfizer: “We’ve come a long way. Journey through Pfizer’s history from the first storefront to the beaches at Normandy to the New York Stock Exchange.”

Accenture: “Accenture Consulting delivers business outcomes at speed and with certainty, while helping you manage risk.”

Accenture: “Our people know how to anticipate, collaborate and innovate.”

Nike: “We create products, services and experiences for today’s athlete while solving problems for the next generation.”

Paychex: “Cloud-based payroll, HR and benefits solutions coupled with service when, where and how you want it.”

RR Donnelley: “We then deliver your content to your targeted audience wherever, whenever and however they interact with your brand.”

Enterprise: “Whether you need a vehicle for an hour, a day or longer, Enterprise is the one place to go for every place life takes you.”

Sprint: “Unlimited data, talk and text”

Evernote: “Evernote lets you capture, nurture, and share your ideas across any device.”

File this one under “A not so well known company”;

Castain Training Systems (Me) “I help sales reps, sales leaders and business owners sell MORE”  or my new webinar

Alliteration Can Make Your Messaging More Memorable!

Alliteration is the repetition of usually initial consonant sounds in two or more (or in this case three) neighboring words or syllables.

Examples (Hat tip to enchantingmarketing.com)

“The underused writing trick that makes you more powerful, popular and persuasive.”

“53 Freelancing Mistakes That ARE Costing You Clients, Cash and Credibility

Did you notice my use of alliteration in the title of this blog post? How To Make Your Emails Sing, Soar and Stick!

Today, you are cordially invited to use grouping of threes, to make your emails sing, soar, and stick!

And speaking of threes, here are;

 20 EMAILS (WITH TEMPLATES) THAT GET OPENED, READ, & RESPONDED TO!

I’m going to be sharing 20 Sales Email Templates and 70 Tips during our 70 Ways To ROCK Your Sales Emails webinar.

Sign up to gain access to . . .

  • 30 ways to find potential clients who are 400% more likely to buy NOW!
  • 4 ways to get email addresses WITHOUT spending a dime on email lists.
  • 20 different types of emails that I’m personally using to get results for my business. Oh, and I’m also going to send you the templates so you can begin using them immediately!
  • 12 subject line mistakes that you need to avoid. Keep making them and you’re hosed!
  • 12 BETTER subject lines that get your email read.
  • 12 ways to head off skepticism, doubt and objections.
  • One EPIC mistake, just about every sales rep makes, in the first 3 sentences of an email.
  • A really simple, 4 step messaging framework that gets results.
  • 2 Psychological techniques that work like a charm!
  • How to dramatically increase your response rate

When?

Thursday, March 8th, at 11:30 am EST.

Here’s What You Get . . .

Worksheets

(1) 90 minute training session

Replay Of The Webinar (In case you can’t join us live (or even dead) or you’d like to review the training again)

20 Email Templates

Investment: $99

If you’re ready to seriously kick your email skills up a notch, you won’t want to miss this important training!

Click HERE to reserve your spot!

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Paul Castain
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Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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