So there you are, cold calling away.

Somewhere between the voicemails, and the “Not interesteds”, are a handful of calls that actually went well but;

Didn’t result in an appointment.

What happens next?

For most sales reps, its an alarm set in their CRM to callback again.

And that’s exactly what one should do if they want to blend in with EVERYONE else.

What can you do instead?

Send a handwritten thank you note.

Why?

Because;

NOBODY does this!

Why else?

Because it will help you become more memorable while reinforcing something important from your discussion.

Example:

Let’s say that I spoke with Tina about my sales training programs.

During that call she told me how several of her reps aren’t making quota but the call resulted in a stall and not an appointment.

My note to her could go something like this;

Tina,

Thank you for taking the time to talk with me the other day.

I share your concern about reps not making their quota, in fact, that’s a huge reason why companies typically turn to me for help.

The good news, is that I have the solutions!

I’m going to give you a call again in about a week to hopefully schedule a quick appointment to discuss a few ideas that might help.

Thanks again and look forward to speaking with you.

Paul

This note accomplishes several things;

1. Since it wasn’t sent via email, it won’t get buried in 100+ emails per day.
2. It brings her concern and the possibility of a solution, front and center; something that was lost the moment she hung up the phone.
3. I use a “potato chip” (“discuss a few ideas that might help”) to make her “hungry” for the call I promised to make.
4. I just positioned myself for a second chance.
5. When I call her I’ve removed some of the “cold” from the call and now I can say “I’m calling you like I promised I would”.
6. Did I mention no one else does this? I’m pretty confident that Tina isn’t going to say “Lovely note Paul, I’ll just put it in the pile of all the other handwritten notes I received this week!”

I would also recommend that you send a handwritten thank you to any assistant who was particularly helpful to you when you called.

You can file that one under “Nobody does this” too!

Could Your Prospecting Skills Use A Little Love?

Then I would highly recommend a special prospecting download you can enjoy instantly!

Here’s what we cover;

30 ways to find potential clients who have a higher probability of needing what you sell TODAY.

How to research quickly and efficiently so it doesn’t become your life’s work.

33 ways to approach a potential client.

3 ways to dramatically increase the probability of someone taking your call instead of letting it go to voicemail.

Creating a prospecting cadence that maximizes exposure, while limiting something experts refer to as “Becoming a pain in the ass”.

15 email templates that get opened, read and responded to.

How to embrace a “gatekeeper” as a partner vs some cranky keeper of the gate!

How to craft an objection resistant dialogue that gets their attention from “Hello”. I’m also going to send you a template you can IMMEDIATELY apply.

12 ways to proactively prevent skepticism, doubt, resistance and I might as well say it, OBJECTIONS!

A 3 step formula for responding to 95% of the objections you get on a regular basis.

3 really cool tactics to use when someone asks you to send them information.

4 types of voice mails that will capture the recipient’s attention. I’m also going to send you the templates.

Here’s What You’ll Get . . .

(2) 90 minute sessions with over 75 ideas to dramatically improve your prospecting efforts!

(2) Sets of worksheets (one for each session)

15 email templates

1 opening statement template

4 voicemail templates

Email access to me to answer any course related questions

Go At Your Own Pace

Since this is a download, there aren’t any set times you need to show up for class. View it at your leisure and go at your own pace. I won’t tell anyone!

What’s The Investment?

$199

Click HERE  to download it NOW!

Please email me if you’d like to discuss customizing this program for your sales team paul@yoursalesplaybook.com