Paul Castain's Blog

One Of The Most Important Questions A Sales Rep Should Be Asking Right Now!

Posted June 25, 2020

In Session 2 of my Prospecting In The Weeks Ahead Program I had everyone complete an assignment that I’d like for you to do as well.

Think about as many compelling reasons why a prospect should have a dialogue with you NOW versus AFTER Covid-19.

When you get done answering that question, brainstorm it with your sales team.

Then change your messaging to offer that compelling reason (s) on the front end.

Change your follow-up emails, calls, voicemails, LinkedIn messaging etc so you work the power of repetition.

Use those compelling reasons in your response to objections.

At the very least;

Print it out and keep it by your phone/computer for easy reference.

Sounds rather basic?

Perhaps a tad “Sales 101”?

Then I guess you’ll have no problem doing the exercise then, right?

Your prospects are distracted right now.

They are scared and hesitant, and;

They’re clinging to the safety of stalling until AFTER Covid-19.

This will help make your messaging objection (and stall) resistant.

Prospecting In The Weeks Ahead

Prospecting hasn’t gotten any easier for us these past few months.

You have decision makers (who were already distracted) completely consumed with trying to survive another day.

You have other decision makers getting sh*tty (and rightly so) because of the insensitivy of the sales rep cold calling them.

Then you have all these “thought leaders” telling you that you should just “add value” and “be kind” at a time like this, but;

How can you do that WITHOUT giving away the store?

I put together a special download and I’ve loaded with tons of extras!

Here’s the plan;

Session I: 7 Approaches To Prospecting That Are Incredibly Relevant Right Now.

Where the “money” is right now and one counterintuitive approach 99% of your competitors haven’t thought of.

A thought process that smart companies utilized during the last recession that changed their results dramatically.

A philosophy American Express pioneered that could work wonders for you right now!

How to REALLY get on your prospect’s radar screen WITHOUT being gimmicky or insensitive.

Session II: Retooling Your Cold Calls.

3 phone scripts designed for prospecting during the pandemic. And yes, I’ll send you the templates.

3 voicemail scripts that are relevant to what your prospect’s are concerned with, right NOW. What? You’d like the templates? Done!

How to respond to a new wave of phone objections and stalls without being insensitive about it! And just for heck of it, we’ll have a little chat about what to say when someone gives you hell for prospecting “at a time like this”.

How to create “mental body armor” and avoid burnout!

Session III: How To Utilize Emails and LinkedIn In A Way That Adds Value.

Why emails crash and burn during times like these and what you can do IMMEDIATELY, to change that.

10 emails that have been created to help you communicate more effectively during Covid-19. Will I send you the templates? Hell to the YES!

A PDF With 10 Subject Lines

The hidden LinkedIn tactic that will make you a star with your network, NOW more than ever!

What you should do INSTEAD of putting endless hours into posting content.

10 LinkedIn templates that will help you stand out with your network.

Session IV: Creating A Prospecting Cadence That’s Helpful, Caring, and Incredibly Effective!

The 5 components of your cadence that MUST be adjusted during Covid-19

3, count ’em, 3, pre-made prospecting cadences, complete with templates, scripts, etc.

A tactic that creates anticipation for your next call, email, etc.

When?

Download it instantly and then go at your own pace!

What’s Included?

(4) 60-75 Minute “Live” Training Sessions

(3) Phone Scripts

(3) Voicemail Scripts

(10) Email Templates

Bonus PDF With 10 Attention Getting Subject Lines

(10) LinkedIn Templates

(3) Complete Prospecting Cadences With Scripts and Templates

Personalized Feedback After Each Session When You Hand In Your Homework Assignment. Yep, your seventh grade math teacher is back baby and he’s pissed!

Email Access To Paul Castain To Answer Any Course Related Questions

How Much?

$299

Click HERE to download this program instantly!

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Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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