This Is One Of The Reasons Why Your Sales Emails Go Unanswered

I received an email that immediately grabbed my attention and then lost me;

Just as fast!

The email had a a subject line that was simply “Paul – Question for you” but;

The preview text (the text that gives us the first few characters of the email without us opening the email) revealed that it was in fact a pitch.

Nothing wrong with a pitch but I was quickly able to see that it wasn’t something I wanted to pursue;

BEFORE I even opened the email!

I’m willing the same thing happens to you all the time because nobody ever taught you to think about the preview text.

Here’s an example of how I leverage the power of the preview text.

Notice how the first sentence cuts off at just the right time?

The brain LOVES a good mystery and has a need to resolve things. That’s why you use the preview text to entice the reader, not disqualify yourself!

And that’s yet another reason why you should NEVER lead with something about you and your company!

Always lead with something about the recipient, their company, their competitors, their clients, their industry, their world.

It really depends on which email platform the recipient is using, if they’re viewing it on desktop or mobile device etc.

It can be anywhere from 35-140 characters.

My suggestion would be to plan for 140 characters so you’re covered across all bases.

This one, small adjustment, will lead to MORE decision makers actually reading your email.

I’m going to be sharing more tips like this one during our 50 Emails (And Templates) To ROCK Your Sales mini course starting August 9th, at 11:30 am EST.

The first session is delivered live on August 9th and the second session is prerecorded so you can go at your own pace.

Here’s what you’ll discover;

3 Ways To Build Your Own Email List (And Actually Have The Recipient Request To Be On It)
The One Type Of Email Most Reps Never Even Think Of Sending (That Costs Them Business)
How To Get Your Email Opened (Without Being Sleazy) Note: 79% of sales emails aren’t even opened.
Three Powerful Ways To Make Your Email Extremely Relevant To The Recipient.
How To Use “Speed Bumps” To Capture Someone’s Attention Within The Email.
10 Emails (With Templates) That I Personally Use To Build Rapport, Credibility, and Demonstrate Expertise.
2 Call To Actions That Result In More (Get This) ACTION From The Recipient
How To Create Mini Email Campaigns WITHOUT Having To Trade Places With The Marketing Department
How To Vary The “Flavor” Of Your Emails (40 Examples and Templates Will Be Shared In Session II)
8 Types Of Emails That Convince (With Templates)
The Follow Up Email You’ve Been Forgetting To Send
The “Promise” Technique and Why It Works With Prospects and Clients.
The Visual Technique Your Peers Are Using To Humanize Their Emails (It’s Not What You’re Thinking)
A 3 Step Technique That Effortlessly Combines LinkedIn, Snail Mail, and Email.
The One Email That Seriously Expedites Referrals. Yep, I’ll Send You The Template Too!
The 4 Types Of “Value” Emails (With Templates).

(2) 90 minute training sessions with actionable tips and tactics. No fluff in my programs!

Webinar Replay (Attend Live, View The Replay, I Won’t Tell Anyone)

Worksheets

50 Email Templates

Email Access To Me So You Can Send Me Your Emails For Review, Bounce A Webinar Related Idea Around, Etc

$249

Jim Lesko, President, Lesko Industries Inc

Please click HERE to secure your spot in this special mini course!

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