Paul Castain's Blog

One Way To Warm Up A Cold Call

Posted June 27, 2016
 surface

There are now approximately 2.8 billion social networking accounts worldwide and that number will grow to over 4.3 billion within the next few years.

There are over 250 million blogs worldwide as of 2014 and . . .

There are over 100 hours of video being uploaded to YouTube every SECOND!

Talk about useless info, right?

Maybe not and here’s why . . .

Just this information alone, tells us that our clients and prospects are not only utilizing social, they are leaving clues for the taking.

social june 28Sadly, most sales reps are so busy making cold calls, that they are missing opportunities to warm them up!

Sound familiar?

Here’s How Your Peers Are Exceeding Their Quota

According to a study released by Aberdeen Group, 72.6% of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded their quota 23% more often.

Some see this as an opportunity to debate the usefulness/uselessness of the cold call, I see it as an opportunity to simply give the cold call some much needed companionship.

Have you added social to your arsenal or are you still waiting for some magical event to happen to convince you of it’s usefulness?

Do you even know how to use it to warm up your cold calls?

Well fear not,because I have an entire session of our upcoming Rock Star Academy program dedicated to this very topic.

I also have 2 really cool eBooks on this very subject that will be sent to all our participants.

Click HERE to learn more and to reserve your spot!

Sales Managers: When was the last time you invested in your sales team’s development?

Email me for special pricing (and extras) when you enroll 2 or more participants in this program paul@yoursalesplaybook.com

learn more June 2016

 

Paul Castain
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