Paul Castain's Blog

How Your Peers Are Using Creativity To Open More Doors and Close More Deals

Posted June 20, 2018

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I’ve said it before and I’ll say it again;

When you’re a buyer, getting pitched several times a day;

everyone begins to sound the same!

Here are a few examples of how your peers are leveraging creativity to STAND OUT!

Jamie McLennan, Allegra Princeton

Jamie sent me a really cool, imprinted  ball from a company called SendaBall.

You can have them imprint pretty much any message from “Is your widget vendor dropping the ball?” to birthday wishes etc.

It’s fun, it’s different and for less than 21 bucks you’re going to stand out.

If you’d like to learn more about how Jamie uses creativity, check out this interview I did with him on my podcast.

Scott Eganhouse and Brian Euclide, TEC Mailing Solutions.

Where do I start with these two?

Well, they’ve found a recurring point that they want to reinforce and they do it with fun!

They designed suits that reinforce their “Cloud Mailing Guys” theme. Talk about a walking billboard, huh?

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And did I mention that they have fun with it?

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And did I mention how they use repetition to drive home a point?

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Cintas played on a familiar theme “Straight Outta Compton” and had some fun with it.

In the process, they convey a confidence and a certain badass vibe . . . all with a “tongue in cheek” delivery.

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Here’s the thing;

Business has become incredibly TYPICAL over the years;

Don’t ever underestimate the power of approaching in a less typical (and even a completely against the grain) fashion.

Enough about them . . .

What will YOU do to set yourself apart?

PDF With 15 Ways Your Peers Are Using Creativity

One of the things I’m going to be sharing during our How To Get Your Dream Client’s Attention webinar is how your peers have been using creativity to get in the door!

I have 15 examples as well as a really cool PDF I’m going to share but;

That’s not all!

We’re also going to discuss;

  • How To Dramatically Increase The Odds Of Having A Decision Maker Take Your Call (Did You Ever Wish There Was A Way You Could Get Someone To Actually Pick Up The Phone? Here You Go!)
  • How A Decision Maker Reads An Email and The 5 Email Tactics Your Peers Are Leveraging To Stand Out.
  • 2 Email Subject Lines That Lead To More Opens and Responses.
  • 1 Simple Phrase That Will Capture A Decision Maker’s Attention.
  • 3 Ways Your Peers Are Leveraging “Seasonal Messaging” To Set Themselves Apart.
  • 15 Ways Your Peers Are Using Creativity To Get In The Door (I’ll Be Sending A Really Cool Bonus PDF After The Webinar)
  • 4 Things You Can Do Via Your Social Network To Get Your Dream Client’s Attention (That Pretty Much NO ONE Is Doing!)
  • How To Create A Prospecting Cadence That Helps You Stand Out WITHOUT Becoming A Pain In The Ass!

WHEN?

Thursday, June 28th, at 11:30 am EST.

What Do You Get?

(1) 90 Minute Webinar

Worksheets

Webinar Replay

PDF With 15+ Ways To Use Creativity To Capture Your Dream Client’s Attention

How Much?

$99

Please click HERE to reserve your spot!

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Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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