Please Stop Using This Phrase In Your Cold Emails

There’s a phrase that the majority of sales reps use in their cold emails and while it seems innocent enough;

It can keep someone from opening your email!

If the very first line of your cold email is “I hope this email finds you well”, you’ll get disregarded and deleted MORE than if begin with a different opening sentence.

Before you think I’m a typical anti-social New Yorker, let’s look at how this can hurt you.

The first few characters show up in the preview text and unfortunately, decision-makers have been conditioned to see that phrase as the preface to a sales pitch.

If you get lots of spam every day, why would you open something that you know is more spam?

The second reason why you shouldn’t begin with that phrase is that while well-intentioned, it’s incredibly typical. Your job is to never be typical.

Last, but not least, anyone who uses ChatGPT recognizes that opener as AI-generated. Yep, busted!

My suggestion is to use the opening sentence (and preview text) to lead with something relevant about the decision-maker’s world. That’s how you get MORE of your emails opened instead of disregarded and deleted!

For the bonus point, I’d use the preview text to cut off at just the right point where it creates mystery and intrigue.

And please don’t confuse my message today as making fun of good manners;

Good manners and good messaging are pointless if your email never gets opened!

How To Write Irresistible Cold Emails

We have to continually keep things fresh and exciting with our prospecting tactics, otherwise, we run the risk of;

Boring the hell out of our prospects, but even more importantly;

We run the risk of getting so tired of the same old approaches, tactics, and templates, that;

We begin to avoid prospecting!

I made a decision earlier this year to go back into the laboratory to test out several fresh cold email approaches.

I field-tested these in my cold outreach as well as with 100+ private coaching and customized training participants.

It took me the better part of the year, but I’m happy to say that after numerous iterations;

I’m ready to release my latest cold email training;

Here’s what you’ll gain by attending;

The “Internal Subject Line” Tactic
3 ChatGPT Prompts That Will Provide You With An Endless Supply Of Incredible Subject Lines
The Latest Research On How Emails Are Actually Read and Two Countermeasures You MUST Deploy If You Want To Make An Impact
4 Cold Email Frameworks That Get Results
The “No Commitment” Tactic and Email Sequence Framework
The New And Improved Way To “Bump” Your Cold Emails To The Top Of A Decision Maker’s Inbox
5 ChatGPT Prompts That Will Provide You With Endless Cold Email Options
How To Use Peer Pressure and Mystery In The “PS” Of Your Email
3 “Email Audits” That Will Dramatically Strengthen Your Cold Emails

When?

Friday, December 22nd from 11:30 am to 12:30 pm EST.

What’s Included?

(1) 60-75 Minute Live Training Session

Webinar Replay

6 Cold Email Templates

3 ChatGPT Prompts To Help You Create An Endless Supply Of Eye Catching Subject Lines

5 ChatGPT Prompts To Help You Create An Endless Supply Of Cold Email Ideas

How Much?

$99 dollars

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