Paul Castain's Blog

This Pricing Tactic Can Help You Increase Your Deal Size

Posted May 31, 2018

Image result for impulse items at grocery store

Have you ever gone shopping and while you were on the checkout counter, found yourself looking through all the little extras at and around the register?

Do you think all those “impulse items” just happen to be there or do you think its quite intentional?

Do you use the same tactics when you create a proposal?

I mean, in many cases the prospect is already predisposed to buy, so why not offer a few ways to upgrade, add on, complement etc.

Before I give you a few examples from my own practice, I need to state the obvious;

We don’t offer things we know someone DOESN’T need just so we can make a few extra bucks! 

Having said that;

When I submit a proposal for training a sales team, I typically including an upgrade to coach the sales managers and/or VP of Sales.

I’ll include an option for their entire sales force to get unlimited access to my on-demand training library and;

In the true spirit of that check out line thing we all do (scan for other things that catch our eye), I include an overview sheet of ALL my products and services.

Conservatively, this tactic has generated a few hundred thousand dollars since we opened our doors in 2011 but most of all;

Its allowed me to find additional ways to help my clients sell more!

People are more inclined to consider other products, services, and upgrades, when;

They’re knee deep in another purchase.

Give it a shot and see how it works for you but;

Remember, we AREN’T recommending random, useless, sh*t here;

We are offering these things in the spirit of helping our prospects embrace their desired outcomes!

Super Important . . .

The deadline to enroll in our Closers Academy is here and quite frankly I’m afraid with month end being today, you might forget and then;

You’ll miss out on 50 tactics, several templates, and a bonus PDF designed to help you get MORE deals across the finish line!

Here’s what I’m going to share;

  • The one question you MUST ask the minute you set the appointment.
  • The pre-appointment packet you need to get into your prospect’s hands BEFORE your meeting.
  • A template that will help you take immediate control of your next prospect meeting (without having you come across as pushy or manipulative).
  • 12 tactics that safeguard your deal from obstacles, stalls and objections.
  • 5 Types of questions (with examples) that jump-start your prospect’s emotions while forging your credibility. I’m also going to send you a PDF with 100 sample questions.
  • How to disqualify competitors WITHOUT badmouthing them.
  • The one question you MUST ask BEFORE presenting your solutions.
  • 3 things to include in your proposals that your competitors WON’T!
  • How to keep the discussion from going prematurely to price.
  • 12 ways to REDUCE doubt, skepticism and objections while keeping your deal moving forward.
  • How to keep the attention of ALL of the stakeholders, better yet, how to keep them actively involved in the meeting!
  • How to ask for the business WITHOUT getting all “salesy”.
  • How to negotiate like a pro!
  • A communication plan that addresses THE most dangerous time with your prospects . . . The time between meetings!

When?

June 1st and June 8th at 11:30 am EST.

IMPORTANT

Can’t make it? Sign up anyway and I’ll send you the replay and all the goodies listed below. Go at your own pace!

Here’s What You’ll Get . . . 

(2) 90 minute sessions with over 50 ideas to dramatically improve your ability to get MORE deals across the finish line.

Webinar Replay (Always Sent Immediately After Each Session)

(2) Sets of Worksheets

PDF With 100 Sales Questions

Templates

What’s The Investment? 

$199

Please click HERE to secure your spot.

Image result for register today gif

Hey Sales Managers;

Train your entire sales team on this program (and get a FREE 30 minute call with your sales team) and you pay for only 5 people to attend.

No, that’s NOT a typo!

All you have to do is send an email to paul@yoursalesplaybook.com  and let me know that you’d like to take advantage of this offer. I’ll send you an invoice and once payment is received we’ll set up the FREE team call for you and your sales team.

Paul Castain
SIGN UP FOR OUR FREE TIPS
… and never miss a beat!
Your Information will never be shared with any third party.
Could Your Sales Use A Little LOVE?
LOOKING FOR ANSWERS?
Ready To Hunt For New Business Differently?
It's Time To Bring Prospecting Into The 21st Century!
Not really! Fries are bad for you but my FREE sales tips are actually quite good for you! Join 90,000 of your peers when you subscribe below!
Free Fries!
JOIN US NOW
Join 90,000 of your peers when you sign up for my FREE sales tips!
Your Information will never be shared with any third party.
Not really but my FREE sales tips are just as tasty! So hit that subscribe button and I'll send you some FREE cold email templates!
Free Fries!

Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

Copyright Information

© 2025 Castain Training Systems
All rights reserved.

Website Design by VanHove Design