Paul Castain's Blog

Proof Positive That People Are Still Buying “Non Essentials” And Why You Should Pick Up The Phone!

Posted April 2, 2020

I just got back from a trip to the grocery store and you know what I saw out there?

A line that would blow your mind at the Starbucks I passed!

When I told my daughter about it, she told me that she waited on one of those lines (at a different Starbucks) the other morning!

Call me the optimist but when I see sh*t like that;

It reminds me that people STILL have money to spend and;

Need diversions, NOW more than ever!

So if you’ve been hesitating to pick up a phone, hopefully, you already know how I feel about these idiots telling us we shouldn’t be prospecting right now.

Hopefully, you understand the importance of tying your solution to the things that matter right now, but;

People also want things that boost morale and quite selfishly,

Help them embrace happiness at an otherwise sh*tty time!

So next time you hesitate to pick up that phone;

Interrupt your pattern and think about how;

Your solution might be a tad MORE important than an overpriced cup of coffee!

How Will You Prospect In The Weeks Ahead!

Prospecting hasn’t gotten any easier for us these past few weeks.

You have decision makers (who were already distracted) completely consumed with trying to survive another day.

You have other decision makers getting sh*tty (and rightly so) because of the insensitivy of the sales rep cold calling them.

Then you have all these “thought leaders” telling you that you should just “add value” and “be kind” at a time like this, but;

How can you do that WITHOUT giving away the store?

Many of you either don’t know what to say when you prospect at a time like this or;

You’re simply tapping out and avoiding it altogether.

I thought it might be time for a resource to help you through these challenging times!

HOW TO PROSPECT IN THE WEEKS AHEAD!

It’s a 4 session course, that I’ve loaded with tons of extras, and;

You can join us from the safety of your own home.

Here’s the plan;

Session I: 7 Approaches To Prospecting That Are Incredibly Relevant Right Now.

Where the “money” is right now and one counterintuitive approach 99% of your competitors haven’t thought of.

A thought process that smart companies utilized during the last recession that changed their results dramatically.

A philosophy American Express pioneered that could work wonders for you right now!

How to REALLY get on your prospect’s radar screen WITHOUT being gimmicky or insensitive.

Session II: Retooling Your Cold Calls.

3 phone scripts designed for prospecting during the pandemic. And yes, I’ll send you the templates.

3 voicemail scripts that are relevant to what your prospect’s are concerned with, right NOW. What? You’d like the templates? Done!

How to respond to a new wave of phone objections and stalls without being insensitive about it! And just for heck of it, we’ll have a little chat about what to say when someone gives you hell for prospecting “at a time like this”.

How to create “mental body armor” and avoid burnout!

Session III: How To Utilize Emails and LinkedIn In A Way That Adds Value.

Why emails crash and burn during times like these and what you can do IMMEDIATELY, to change that.

10 emails that have been created to help you communicate more effectively during Covid-19. Will I send you the templates? Hell to the YES!

A PDF With 10 Subject Lines

The hidden LinkedIn tactic that will make you a star with your network, NOW more than ever!

What you should do INSTEAD of putting endless hours into posting content.

10 LinkedIn templates that will help you stand out with your network.

Session IV: Creating A Prospecting Cadence That’s Helpful, Caring, and Incredibly Effective!

The 5 components of your cadence that MUST be adjusted during Covid-19

3, count ’em, 3, pre-made prospecting cadences, complete with templates, scripts, etc.

A tactic that creates anticipation for your next call, email, etc.

When?

Our virtual class is in session starting April 14th from 11:30 am – 12:30 pm EST and we’ll meet each Tuesday until our final session on May 5th.

“What happens if I can’t make a session?”

Then you’re screwed and there’s nothing I can do for you! Just kidding, I got you covered! I record each session and will send the recording out later that day. Go at your own pace, I don’t want this to be a hassle for you!

What’s Included?

(4) 60-75 Minute “Live” Training Sessions

Recording From Each Session (Sent Later That Day)

(3) Phone Scripts

(3) Voicemail Scripts

(10) Email Templates

Bonus PDF With 10 Attention Getting Subject Lines

(10) LinkedIn Templates

(3) Complete Prospecting Cadences With Scripts and Templates

Personalized Feedback After Each Session When You Hand In Your Homework Assignment. Yep, your seventh grade math teacher is back baby and he’s pissed!

Email Access To Paul Castain To Answer Any Course Related Questions

How Much?

$299

Click HERE to secure your spot in this program!

TRAIN YOUR ENTIRE SALES TEAM FOR $999!

Yep, Whether you have 8 sales reps or 8,000, you’ll only pay $999 total and;

Each member of your team will have access to Paul Castain and get his personalized feedback with the assignments.

We’ll (and by “We’ll I mean “I’ll”) even throw in a FREE 30 minute conference call for your team when you go with the $999 option.

Click HERE to purchase the team option.

Paul Castain
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Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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