Paul Castain's Blog

Prospecting Differently In The Weeks Ahead

Posted April 30, 2020

When it comes to your prospecting, have you retooled the following to adapt to the Covid-19 world?

Your Message? Are you staying all salesy? Are you just “being kind”? Both extremes suck by the way.

How about your “call to action”? Have you softened it up a bit?

Are you still using templates that really need to be modified for a Covid-19 world or are you sending dopey sh*t asking about how their year is going, etc?

The Vehicle (s) That You Use To Deliver That Message (Phone, Email, Snail Mail, Text, Warm Intro From Mutual Contact, LinkedIn, Etc)?

Since sales cycles have been lengthened considerably during the pandemic, are you sending the same tired message via the same vehicle?

Spacing Between Attempts To Contact Your Prospect? Are you bombarding them with messaging? Have you backed off to the point of making yourself easily forgotten about?

By the way, it amazes me that there are people still preaching a call/voicemail, an email, and a LinkedIn message;

ALL IN THE SAME DAY!

Are you f*cking kidding me???

How Many Overall Attempts You Make?

Duration Of Your Prospecting Cadence? The sales cycle has become longer. Have you modified the duration of your cadence? Are you using those God awful “breakup emails”?

Whether you choose to think about this from a general prospecting perspective.

An account based perspective.

Discuss it as a group in your next sales team meeting;

You need to change up your approach because to think that the approach you’ve been using all along is appropriate right now;

Is a HUGE mistake!

And when you’re ready for some answers, come join us for our prospecting webinar on May 14th!

I’ll be sharing over 25 tips and 8 prospecting templates to help you adjust your prospecting efforts.

Here’s what you’ll gain access to by attending;

  • 10 Ways To Add Value. The big advice right now is to “be kind” and “add value” but how do you do that while trying to get in front of MORE opportunities?
  • 2 Messaging Tactics You Need To Leverage ASAP! Times have changed and therefore your sales messaging must change too!
  • 3 “Covid-19” Specific Phone Scripts. Don’t even think about cold calling the same way you always have!
  • 5 “Covid-19” Specific Email Templates. Want to stand out with your emails WITHOUT coming across as an insensitive ass? I got you covered!

When?

May 14th from 11:30 am – 12:30 pm EST

What’s Included?

(1) 60 Minute Webinar

Webinar Replay

(3) “Covid-19” Phone Scripts

(5) “Covid-19” Email Templates

How Much?

$99

Please click HERE to reserve your spot!

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Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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