I came across a cold email template yesterday and quite frankly, I fell in love with it.
Here it is, including the graphic they embedded into the email.
“Hey Bob.
Sorry, I couldn’t catch you on my prior outreach. That being said, instead of just talking about what Orum does, and why it’s so great, I figured I’d just show you instead.
Would love to see if we could make similar results happen with your team at (name of company) Feel free to book a time (book a time was hyperlinked to their calendar) that works for you.”
What I liked and why;
The email provided “evidence” in the form of actual results for an actual client, not some anonymous company that makes the claim sound and smell like bullsh*t!
Further evidence was provided in the form of a testimonial with the name and pic of the person providing it. I can’t stand it when a company tries to pass off a glowing review with something like “Samantha A, manufacturing company”. In what world does that sound legit?
There’s something they could have done better with the testimonial, but I’m saving that for the webinar I’m doing a week from today.
Also, inserting a graphic slows the scroll when busy decision-makers attempt to scroll through your email.
Last, but not least, the email is brief. 200 words or less is optimal and it falls right in there!
What I didn’t like and why;
I didn’t like the first sentence (“Sorry I couldn’t catch you on my prior outreach”)
Why?
Because that’s what shows up in the preview text and in 9 times out of 10 it will play out in a way that has the reader thinking “This is a sales email”. It probably won’t get opened.
Would have been way better if they had used a little mystery in that first line to ensure that the email would be opened.
They also made two HUGE mistakes with this email that I took the liberty of removing, but;
I will share what they were and why you should avoid doing it during Session 5 of our Summer Sales Challenge.
Have you signed up?
I designed the Summer Sales Challenge for anyone who wants to level up, and;
Not for just those who are struggling and/or who feel this is about “summer-specific” sales tips.
There are over 75+ FRESH sales ideas that will breathe new life into your sales efforts.
There are 6 assignments designed to help you turn the ideas into action, and action into MOMENTUM!
{{ subscriber.first_name | capitalize }}, you and I will interact weekly in the sessions and you’ll get personalized feedback when you hand in your assignments.
You and I will have a private, 1 on 1 coaching session.
You will be paired up with another participant as accountability partners.
Oh, and you’ll receive my latest templates for;
- Cold Calls
- Voicemails
- Objection Responses
- Cold Emails
- Cold Email Subject Lines
- LinkedIn Messaging
- ChatGPT Prospecting Prompts
- Complete Prospecting Sequences
We meet once a week for 60 minutes beginning June 13th.
Here’s an overview of each session;
Session 1: How To Own The Summer Selling Season
- 10 Ways To Leverage “Summer Specific” Outreach
- THE Best Way To Respond When Prospects/Clients Want To Stall Until After Summer.
- 5 Productive Things To Do When Things Slow Down.
- The Quickest/Most Efficient Way To Coordinate With Multiple Stakeholders and Their Vacation Schedules.
- The “Compelling Reasons” Exercise With Feedback From Paul Castain
- The “10 Things” Exercise To Be Completed With Your “Accountability Partner”
Session 2: The Prospecting Tactics Decision Makers DON’T Know About
- How To Use The “Risk Factors” Approach (Email Template.
- The One Type Of Company That Typically Has Plenty Of Money To Burn and How To Approach Them.
- The “3 Month Window” Approach and Why It Works So Well (Email Template and Phone Script).
- The Voicenote and Video Tactic That Will Get You Noticed (2 Scripts).
- Video Prospecting Assignment With Feedback From Paul Castain.
- Voicenote 2-Step Sequence Assignment With Your “Accountability Partner”.
Session 3: How To Use ChatGPT To Create BETTER Cold Calls, Emails, and Sales Messaging
- The 2 ChatGPT Audits Each One Of Your Cold Emails, LinkedIn Messaging, and Cold Calls MUST Pass.
- The Easiest Way To Create Messaging and Complete Sequences When You Don’t Know What To Say.
- 10 ChatGPT Prompts That Will Give You Endless Possibilities For Cold Calls, Voicemails, Cold Emails, LinkedIn, etc.
- ChatGPT Assignment With Feedback From Paul Castain.
- ChatGPT Assignment To Be Completed With Your “Accountability Partner”.
Session 4: The 2024 Cold Call Playbook
- 5 Ways To Warm Up Your Cold Calls.
- 5 Cold Call Openers Decision Makers Haven’t Heard Before. (5 Templates)
- Framework For Responding To Standard Objections and Suggested Responses. (Bonus PDF)
- “Triad” Assignment With Feedback From Paul Castain.
- “Sparring Session” To Be Completed With “Accountability Partner”.
- BONUS 1 on 1 15 Minute Coaching Session With Paul Castain.
Session 5: The 2024 Cold Email Playbook
- How To Write A BETTER Subject Line (PDF With Multiple Subject Lines)
- The 5 Opening Lines That Ruin Your Emails and The 2 That Will Captivate A Decision Maker.
- 10 Battle-tested Cold Email Templates That WON’T Get Disregarded and Deleted! (Templates)
- 3 Must-Have Cold Email Tactics
- Email Assignment With Feedback From Paul Castain
- Email Assignment To Be Completed With Your “Accountability Partner”.
Session 6: The 3 Sequences EVERY Sales Reps Must Have In Their Arsenal
- The 5 Components Of A Kick Ass Prospecting Sequence.
- The Importance Of Leveraging A Multi-Threaded and Multi-Channel Approach
- 3 10-Touch Sequences Complete With Scripts and Templates
- Prospecting Sequence Assignment To Be Discussed With “Accountability Partner”.
- Prospecting Sequence Assignment With Feedback From Paul Castain.
What’s Included and How Much Does It Cost?
It’s only $495 for the 6 sessions, 75+ actionable tips, tons of templates, scripts, ChatGPT prompts, the private coaching session, and personalized feedback when you hand in your assignments!
I’ll be available to you via email for support and feedback during the course.
IMPORTANT . . .
Because of the amount of interaction, I’m going to have with participants between the 1 on 1 sessions, feedback on homework assignments, and email support;
I have to limit the amount of participants for this course. I’m also going to have to limit the amount of 1 on 1 coaching sessions included and will be removing this part of the course in the next few days.
If you plan on joining us you’ll want to reserve your spot ASAP before we sell out!
