One thing I tell my coaching clients is to;
Always use what you’ve been given!
For example;
For some sales reps, the holidays suck because everyone is telling them to “call back after the holidays”.
How can they use what they’ve been given here?
The holidays give us an opportunity to change up our messaging.
Decision makers are typically in a more jovial mood which means we can ask a few more questions and engage in dialogue a little more often.
Responding to the “call me back after the holidays” stall, forces you to develop a compelling reason to meet NOW.
What does this have to do with prospecting during Covid-19?
Everything if you agree that you should always use what you’ve been given.
You do realize that you’ve been given something other than a sh*t sandwich, right?
For starters, decision makers are working from home and that means;
No “Gatekeepers”
It also means that you have the ultimate trigger event you can speak to if you can tie your solution to the things that matter most to decision makers right now.
Because so many decision makers are working from home and for the most part, self quarantined, you have someone who welcomes the occasional diversion (like your call or email).
You have someone who, is more likely to engage you in conversation. That’s an opportunity to learn more and build a relationship.
It’s an opportunity for you to help;
Even if its just being a good listener!
It’s an opportunity for you to change the conversation from typical “salesy” to helpful, kind, resourceful, caring.
It’s an opportunity for you to hear what’s going on and keep your finger on the pulse.
It’s an opportunity for you to change up your prospecting cadence with different tactics, intervals, and of course, messaging!
It’s an opportunity for you to let the world know that you and your company are still here if they need you.
So riddle me this;
In what ways can YOU leverage what you’ve been given in these challenging times?
HOW TO PROSPECT DURING COVID-19
Prospecting hasn’t gotten any easier for us these past few weeks.
You have decision makers (who were already distracted) completely consumed with trying to survive another day.
You have other decision makers getting sh*tty (and rightly so) because of the insensitivy of the sales rep cold calling them.
Then you have all these “thought leaders” telling you that you should just “add value” and “be kind” at a time like this, but;
How can you do that WITHOUT giving away the store?
Many of you either don’t know what to say when you prospect at a time like this or;
You’re simply tapping out and avoiding it altogether.
I thought it might be time for a resource to help you through these challenging times!
Here’s the plan;
Session I: 7 Approaches To Prospecting That Are Incredibly Relevant Right Now.
Where the “money” is right now and one counterintuitive approach 99% of your competitors haven’t thought of.
A thought process that smart companies utilized during the last recession that changed their results dramatically.
A philosophy American Express pioneered that could work wonders for you right now!
How to REALLY get on your prospect’s radar screen WITHOUT being gimmicky or insensitive.
Session II: Retooling Your Cold Calls.
3 phone scripts designed for prospecting during the pandemic. And yes, I’ll send you the templates.
3 voicemail scripts that are relevant to what your prospect’s are concerned with, right NOW. What? You’d like the templates? Done!
How to respond to a new wave of phone objections and stalls without being insensitive about it! And just for heck of it, we’ll have a little chat about what to say when someone gives you hell for prospecting “at a time like this”.
How to create “mental body armor” and avoid burnout!
Session III: How To Utilize Emails and LinkedIn In A Way That Adds Value.
Why emails crash and burn during times like these and what you can do IMMEDIATELY, to change that.
10 emails that have been created to help you communicate more effectively during Covid-19. Will I send you the templates? Hell to the YES!
A PDF With 10 Subject Lines
The hidden LinkedIn tactic that will make you a star with your network, NOW more than ever!
What you should do INSTEAD of putting endless hours into posting content.
10 LinkedIn templates that will help you stand out with your network.
Session IV: Creating A Prospecting Cadence That’s Helpful, Caring, and Incredibly Effective!
The 5 components of your cadence that MUST be adjusted during Covid-19
3, count ’em, 3, pre-made prospecting cadences, complete with templates, scripts, etc.
A tactic that creates anticipation for your next call, email, etc.
When?
Download it instantly and go at your own pace!
What’s Included?
(4) 60-75 Minute Prerecorded Training Sessions
(3) Phone Scripts
(3) Voicemail Scripts
(10) Email Templates
Bonus PDF With 10 Attention Getting Subject Lines
(10) LinkedIn Templates
Personalized Feedback After Each Session When You Hand In Your Homework Assignment. Yep, your seventh grade math teacher is back baby and he’s pissed!
Email Access To Paul Castain To Answer Any Course Related Questions
How Much?
$299
Click HERE to secure your spot in this program!
