I might be a trainer of sales rock stars, but, on occasion, I’ve sold pools (Hey, I’m not so young and need the money)

In fact, I included a picture of the (soon to be) pool in this post.

One of my coaching clients (Rich) sent me a picture of the pool company breaking ground on his in ground pool.

While we’re at it . . .

I sold Susan a President’s Club trip to Atlantis.

Susan and Rich reminded me that I didn’t sell them my coaching services, I sold a pool where Rich could splash around with his little girls and a proud moment where Susan was recognized in front of her peers . . . in a kick ass location!

Sometimes we forget what we’re really selling.

Beyond our features and benefits!

We sell “proud moments” and people standing up a little taller.

We sell the ability for someone to get home to their family, on time because we helped streamline a process.

We sell removal of obstacles and pain

We sell opportunity and better experiences

We sell the ability to have happier employees, clients and shareholders

I’ve sold comebacks, removal of debt and realization of dreams.

We don’t just sell features and benefits!

Coming Soon, To A Computer Screen Near You . . .