I’m sure it wouldn’t shock you if I told you that many people in business, mentally check out on Fridays.
That’s why YOU should utilize “Friday Specific Messaging” in your prospecting cadence!
And what is “Friday Specific Messaging”?
Messaging that addresses things that your prospects are either thinking about, and/or experiencing on Fridays.
Some are looking to get their stuff done and get the hell out of the office, right?
Perhaps you can send along a tip or a resource to help?
You could even blend in a sales message talking about how your solution saves time, headaches, and gets your clients home at a godly hour on Fridays.
Are Fridays typically crazy busy for your prospects? Address that in your Friday messaging.
Are Fridays typically slower? Address that!
Friday productivity challenges? Address that!
I created a post that I sent along on the dangers of making Fridays an “admin” day. Why? Because sales reps love to do that!
Several of my clients send out a “Weekender” style PDF every other Friday.
In it they talk about all the things going on in the local area from festivals to movies.
At the end, they include a brief sales message;
“If you’d like to enjoy more of your weekend, give us a call!”
Since I sell sales training, I’ll call sales leadership on a Friday and have some fun by asking;
“How many of your reps do you think are actually out on meetings at 3:00 pm on a Friday, and how many of them are selling at a level where it really doesn’t matter?”
I created “25 Ways To ROCK Your Weekend” and sent it out a few years back. It included fun things you can do to recharge and reconnect with your loved ones.
You could embed a video with you holding a mini dry erase board that reads “Happy Friday (Name of Prospect)”. In that video (60 seconds or less) you could offer a tip, an idea, etc.
You could send some kind of Friday fun kit to your prospects or take the opposite approach and send them a Friday survival kit.
When you call a prospect, you could simply ask if they plan on doing anything exciting over the weekend.
So from a business perspective;
What’s on your prospect’s mind on Fridays and how can you address it in your messaging?
From a personal perspective;
What’s on your prospect’s mind on Fridays and how can you address it in your messaging?
But here’s the thing;
Change up your messaging, because;
The people you’re trying to court are really sick and tired of ALL your messages being centered around;
Setting an appointment and trying to sell them something!
We take a much deeper dive into prospecting tactics during our 50 Ways To ROCK Your Cold Calls, Emails, and Sales Messaging download.
50 Ways To ROCK Your Cold Calls, Emails, and Sales Messaging
I put together a handy dandy download where I share the following;
- How To Automate Your Pre Call Planning Research WITHOUT Clogging Your Inbox With Google Alerts.
- A 4 Step Messaging Framework That Works With Emails, Cold Calls, Snail Mail, LinkedIn, Etc.
- How To Capture Your Dream Client’s Attention In The First Sentence Of Your Emails, Calls, and Snail Mail.
- The 3 Email Templates That Consistently Generate Appointments.
- 10 Subject Lines That Intrigue The Reader and Increase Your Open Rate.
- How To Create A BETTER Phone Script WITHOUT Sounding Scripted. I’m Also Going To Send You The Template.
- How To Use “Potato Chips” In Your Messaging To Make The Recipient Hungry For More. Alright, stop pressuring me, I’ll give you a template for this!
- The 2 Types Of “Pattern Interrupts” You Absolutely MUST Use! Oh look what I found, a template to help you ROCK this tactic!
- How To Use “The Little Bighorn” Tactic To Generate New Opportunities. I’ll Even Throw In An Easy To Use Template. Don’t pretend like you didn’t know I was going to give you the template. We’re both adults here!
- 1 Simple Tactic That Creates “Internal Chatter” With Your Target Companies.
- 12 Ways To Convey A More Credible Message.
- 3 Things You Can Do On LinkedIn To IMMEDIATELY Stand Out With Decision Makers. I’ll Even Throw In 10 Of The Email Templates I’m Using On LinkedIn.
- How To Create A Very Different “Call To Action” Across Multiple Forms Of Messaging.
- 4 Voicemails (With Templates) That Will Help You Stand Out.
- How To Create A Prospecting Cadence That Mixes Multiple Forms Of Outreach.
When? What’s Included? How Much?
When?
Download it immediately
You’ll Also Get These Extras;
(1) 90 Minute Training Download With 50 Actionable Tips
(1) Cold Call Template
(4) Voicemail Templates
(10) LinkedIn Templates
(30) Email Templates (No, that’s not a typo. You’re getting my file with 30 email templates. You’re welcome).
PDF With My 10 Best Subject Lines
Email Access To Help You Wih Any Webinar Related Questions
How Much?
$99
I know, I should have given you more time to sell off a kidney and host a GoFundMe so you can raise that sort of cash but, anyway;
Please click HERE to reserve your spot!
