Paul Castain's Blog

Sales Reps and Sales Leaders Need To Take A Stand!

Posted April 1, 2021

Have you ever heard of a “bump” email?

A “bump” email is an email that you can create from an app, chrome extension, etc, that will automatically forward your last email with a message of your choosing.

Example: Let’s say I send you an email today. I can forward that same email to you next Friday with a note “Any thoughts on this?” or “Wanted to give this a bump (see what I did there) to the top of your inbox”.

For the record, I’ve always hated this approach because;

Most people keep forwarding the same sh*tty email and it put’s forth this vibe of “Hey dumbass, how about a response?”

Why do I think it’s a bad idea right now?

It makes you look needy.

It makes you look desperate, and;

With all the recent events, you’ll come across as tone deaf.

How?

Because the tactic has this way of saying “Hey dumbass, how about a response?” and right now, your prospect is thinking about other, more important things.

Your prospect has a lot on their mind right now.

No one is telling you NOT to sell, but;

Carpet bombing your prospect with messaging and continuing to basically ask for a response;

Really should go on the back burner.

And besides, those things were never a good look for you anyway!

Here’s where you need to grow a pair . . .

If your sales manager suggests that you use “bump” emails, tell them that it’s an approach you aren’t willing to utilize.

Sales Managers, if marketing suggests that your team should use “bump” emails, tell them that it’s an approach you aren’t willing to utilize.

There are much better ways to stay in touch without resorting to forwarding the same, sh*tty email, over and over!

Better Hurry . . .

TOMORROW, April 2nd is the last day to take advantage of the early registration discount for our How To Hunt For New Business More Effectively course.

This program can help you  . . .

Stand out

Get noticed, and;

Get in front of MORE opportunities!

In Session 1, we’re going to explore how you can seriously warm up your cold calls. We’ll talk about 3 different “scripts” that I’ve designed to be used during the pandemic. We’ll discuss how you can create a more objection-resistant dialogue while maintaining control of the call. And while we’re at it, we’ll discuss a revised objection handling formula that’s a must if you’re using the phone.

Bonuses: 3 Phone Templates, 3 Voicemail Templates, PDF With Suggested Responses To Typical Phone Objections.

In Session 2, we’ll discuss how you can master this thing we call “email”! I have tips that will help you with your subject lines, overall message, how to improve your response rates, and a few tactics that will forever change the way you approach emails going forward! Oh, and you’ll get to send me one of your prospecting emails for an honest and helpful critique. 

Bonuses: 15 Pandemic Appropriate Templates, PDF With 10 Subject Lines That Get Attention, PDF With 6 Ways To Increase Email Responses.

In Session 3, we’re going to talk about how you can use creativity to stand out and capture the attention of your prospects. I’ll be sharing numerous real-life examples of what sales reps have been using during the pandemic.

Bonuses: PDF With 6 Ways Your Peers Are Using Creativity During The Pandemic, PDF With 30 Creative Prospecting Ideas.

In Session 4, I’m going to show you how to put everything together into an all caps EPIC prospecting campaign. We’ll explore a lethal tactic called “Mixing and Mapping”. You’ll be creating a well orchestrated prospecting campaign and sending it to me so I can provide personalized feedback.

Bonus: I’m Going To Send You A Complete, 10 touch prospecting campaign complete with phone scripts, email, and LinkedIn templates.

I’m also going to send you 2, prerecorded bonus sessions!

You’ll Be Assigned An Accountability Partner

I’m going to pair you up with someone else attending so you can hold each other accountable, brainstorm ideas from the course, etc.!

Bonus Session #1 Getting Your Sh*t Together

I’m going to send out a special bonus session the week before the course begins.

In this pre-recorded session, we’re going to address something that kills more sales reps than you can ever imagine . . .

Our inability to get (and keep) our prospecting efforts on the calendar!

Bonus Session #2 How To Generate More Leads Via LinkedIn

In this pre-recorded bonus session we explore how you can generate leads on LinkedIn WITHOUT having to write content, posts videos, and most of all;

Without being salesy!

WHEN?

We meet each Wednesday, from 11:30 am EST to 12:30 pm EST for 4 weeks starting April 21st

Time out! Don’t forget that we deliver each session live and then share the recording later that day. Go at your own pace!

WHERE?

Join us from your favorite chair!

IMPORTANT IMPORTANT IMPORTANT!!!

If you sign up before TOMORROW, April 2nd, at 5:00 pm EST your cost is only $249. That’s a $50 savings from the $299 price tag you’ll see come 5:01 pm on the 2nd!

Please click HERE to reserve your spot at this special rate!

Do NOT follow this link or you will be banned from the site!
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Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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