The week of July 4th can be really challenging for sales reps here in the U.S.!

My message going into a holiday week is simple . . .

Don’t be challenged by holidays, LEVERAGE THEM!!!

There are 3 absolutely awesome opportunities going into a holiday week, that many of your competitors are going to miss.

Holidays give us an opportunity to change up our messaging and changing up our messaging keeps us from boring the recipient.

Sales is a courtship that never ends. It’s our job to keep that courtship interesting or we’ll get disregarded and deleted.

The problem, is that most sales reps spew a message that reeks of “I’d like to sell you something” or “I’m touching base, following up, circling back . . . to sell you something”

A holiday weekend hands you a different message on a platter. Now you can call wishing them a great holiday weekend. You can ask what they have planned, you could send them an email with some of the festivities that are going on in the local area, you could stop by with some kind of fun “holiday kit”.

There’s less noise leading up to and immediately following a holiday weekend!

Many a sales rep will either mentally check out or do admin during this time.

I don’t know about you, but I like to communicate when there’s less noise. And I sure as sh*t can’t afford a week of “admin” activities”.

Look how this is starting to come together. We start with a message that’s fun, festive and a change from the typical “I want to sell you something”message. Then we deliver that message during a time when there’s less noise.

And that brings us to;

People tend to lighten up and become more “festive” around holidays.

 Think I’m kidding? Watch what happens in your own office. And not to beat the heck out of a point, but many people are festive because they’ve mentally checked out. They’re thinking of heading off to the beach or the barbecues and the beers.

Now when people are in a fun and festive mood, they become more conversational. When people become more conversational, you bond, you learn things, they learn things, and YOU, my friend, stand out from the slackers who think its pointless to actually work during a holiday week.

So let’s take a look at what we actually have going in our favor.

First, we have a different message that’s fun and not typical

Next, we deliver it at a time when there’s less noise

Then we deliver it to a person who’s in a fun and festive mood.

I see a recipe for success instead of some busllsh*t myth that its pointless to actually work next week (and part of the following week because God forbid you actually work the day after slacking for a week).

And by all means, take time to slow down, you certainly deserve it.

If you’re going to take time off, do it, guilt free!

But if you’re going to add a bunch of “admin days” because you bought into some myth;

Then you need to understand that you’re missing opportunities.

This summer, YOUR Competitors will most probably wimp out and WON’T do a thing to build their sales chops.

Perhaps you could do the opposite and join us for our Virtual Sales Camp Program.

It’s 100 tips and tactics, 15 sales email templates, 1 cold call template, 4 voicemail templates, 1 agenda statement template, and a really cool PDF with 100 sales questions.

Here’s what we’ll cover . . .

Session I

• 30 ways to find potential clients who have a higher probability of needing what you sell TODAY.
• How to research quickly and efficiently so it doesn’t become your life’s work.
• 33 ways to approach a potential client.
• 3 ways to dramatically increase the probability of someone taking your call instead of letting it go to voicemail.
• Creating a prospecting cadence that maximizes exposure, while limiting something experts refer to as “Becoming a pain in the ass”.
• 15 email templates that get opened, read and responded to.

Session II 

• How to embrace a “gatekeeper” as a partner vs some cranky keeper of the gate!
• How to craft an objection resistant dialogue that gets their attention from “Hello”. I’m also going to send you a template you can IMMEDIATELY apply.
• 12 ways to proactively prevent skepticism, doubt, resistance and I might as well say it, OBJECTIONS!
• A 3 step formula for responding to 95% of the objections you get on a regular basis.
• 3 really cool tactics to use when someone asks you to send them information.
• 4 types of voice mails that will capture the recipient’s attention. I’m also going to send you the templates.

Session III 

• The one question you MUST ask the minute you set the appointment.
• The Pre Appointment Packet you need to get into your prospect’s hands BEFORE your meeting.
• A template that will help you take immediate control of your next prospect meeting (without having you come across as pushy or manipulative).
• 12 tactics that safeguard your deal from obstacles, stalls and objections.
• 5 Types of questions (with examples) that jumpstart your prospect’s emotions while forging your credibility.
• How to disqualify competitors WITHOUT badmouthing them.

Session IV 

• The one question you MUST ask BEFORE presenting your solutions.
• 3 things to include in your proposals that your competitors WON’T!
• How to keep the discussion from going prematurely to price.
• 12 ways to REDUCE doubt, skepticism and objections while keeping your deal moving forward.
• How to keep the attention of ALL of the stakeholders, better yet, how to keep them actively involved in the meeting!
• How to ask for the business WITHOUT getting all “salesy”.
• How to negotiate like a pro!
• A communication plan that addresses THE most dangerous time with your prospects . . . The time between meetings!

FREE Bonus Session: 25 Ways To ROCK Your Sales This Summer

• 3 ways to create URGENCY with your prospects and clients
• 10 email tactics that will help you capture your prospect’s attention (and get more responses)
• 2 “Summer Specific Attention Getters”
• 2 ways to triple your referrals
• 3 ways to generate more business with your existing clients
• 3 ways to handle “Call me back after Labor Day”
• A ridiculously simple summer communication plan you can implement the moment I teach it to you
• How to leverage the summer instead of dreading it
• How to outwork your competitors this summer (and still enjoy the heck out of yours)

So what do you get?

(4) 90 minute pre-recorded sessions with worksheets.

Bonus session

15 sales email templates

1 cold calling template

4 voicemail template

PDF with 100 sales questions

Castain’s Agenda Statement template

How much?

$375

When?

Whenever you’d like. I’ll send you everything within 24 hours and the rest is up to you.

Please click HERE to get started!