Paul Castain's Blog

Why You Should Seriously Consider Using Creativity To Get Your Dream Client’s Attention

Posted June 26, 2018

We’re now living in a world, where the noise has increased, and attention spans have, (oh look, a squirrel), declined.

With that in mind, how can YOU, stand out and capture the attention;

Of a buyer who simply has way too many people, things and circumstances competing for their attention?

One way, is to use a well balanced mix of prospecting activities, INSTEAD of doing what 99.9% of your competitors are doing;

Clinging too tightly to phone and email

And no, I’m not dissing cold calls and email;

I just think they’re lonely, and in need of some companionship from additional forms of outreach.

Things such as . . .

Snail Mail, FedEx, Drop in, Drop off, LinkedIn, Twitter, Facebook, Content, Warm Intro, Referral, Traditional Networking, Trade Show, Industry Events, Text, Video;

“Creative Attention Getters”.

Today, I want to focus on that “Creative Attention Getter” thing!

Using a “Creative Attention Getter” will give you at least two benefits for the price of one action;

First, you’re going to stand out. 

As much as I love the phone, I see it as more of a “me too” approach, than “I’m different than all these other reps” approach. Phone and email are also your two noisiest channels.

Second, since your potential clients need creative solutions to their challenges, it offers YOU the opportunity, to demonstrate, your creativity.

And if we’re being honest, we’d all like to think we’re different from our competitors, but how many of us actually demonstrate our difference?

So that’s your assignment for today;

Answer the question;

In what ways can I use my creativity to capture the attention of the decision maker?

And if you’d REALLY like to get better at getting a potential client’s attention;

Come join us this Thursday for our How To Get Your Dream Client’s Attention webinar.

I’ll be sharing over 30 ideas and few templates to help you get more responses (and hopefully more appointments).

Have you signed up yet?

Better hurry . . . Registration is about to end!

During this webinar, you will learn;

  • How To Dramatically Increase The Odds Of Having A Decision Maker Take Your Call (Did You Ever Wish There Was A Way You Could Get Someone To Actually Pick Up The Phone? Here You Go!)
  • How A Decision Maker Reads An Email and The 5 Email Tactics Your Peers Are Leveraging To Stand Out.
  • 2 Email Subject Lines That Lead To More Opens and Responses.
  • 1 Simple Phrase That Will Capture A Decision Maker’s Attention.
  • 3 Ways Your Peers Are Leveraging “Seasonal Messaging” To Set Themselves Apart.
  • 15 Ways Your Peers Are Using Creativity To Get In The Door (I’ll Be Sending A Really Cool Bonus PDF After The Webinar)
  • 4 Things You Can Do Via Your Social Network To Get Your Dream Client’s Attention (That Pretty Much NO ONE Is Doing!)
  • How To Create A Prospecting Cadence That Helps You Stand Out WITHOUT Becoming A Pain In The Ass!

WHEN?

This Thursday, June 28th, at 11:30 am EST.

IMPORTANT . . . 

Can’t make it this Thursday, the 28th?

Sign up anyway and I’ll send you the replay and all the goodies listed below!

What Do You Get?

(1) 90 Minute Webinar

Worksheets

Webinar Replay

PDF With 15+ Ways To Use Creativity To Capture Your Dream Client’s Attention

How Much?

$99

Please click HERE to reserve your spot!

Paul Castain
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Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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