Size Matters When It Comes To Sales Emails

We’re living in a world with WAY too much noise!

Your email will be one of 121 emails (on average) the recipient will engage in per day.

So what do you do when you get a shitton of emails?

You do a really quick “at a glance” once over!

One of the first things the recipient will do is look at the length of the email. If it looks too lengthy, you’re either going to get deleted or tagged with a mental note to get back to it later.

Note: When you’re sending and receiving a ton of emails, you usually don’t circle back to the email you didn’t have time to read unless its from someone you actually give a sh*t about.

So how long should your sales email be?

The folks over at Constant Contact did a study of approximately 2 million emails and they found that emails with 200 words or less had the highest click through rates.

Daniel Pink and Guy Kawasaki have an interesting spin on this.

Both Daniel Pink and Guy Kawasaki have an interesting take on this one as they both are advocates of emails that are no longer than 3-5 sentences long.

Truth be told, 3-5 sentences for me, isn’t going to be practical EVERY time but;

I can certainly change up my messaging by offering 3-5 sentences every once in a while.

Keeping my emails 200 words or less seems more attainable.

How about you?

IT’S BEEN GETTING HARDER AND HARDER FOR US TO GET OUR PROSPECT’S ATTENTION DURING THE PANDEMIC!

In fact, prospect responsiveness is DOWN a staggering 40% since the onset of Covid-19 (according to LinkedIn’s State Of Social Selling Report).

That’s where I come in and I’ll be highlighting 20 different emails that will not only help you get in front of opportunities;

They will help you throughout your sales cycle.

I’m also going to be sharing Covid-19 friendly templates, subject lines, calls to action, and even some gentle psychology you can apply in your cadence!

Here’s a sample of the emails we’re going to discuss;

The email my clients have been using that gets high response rates during the pandemic.
The one type of email 99% of your competitors aren’t sending and yet your prospects need it to put them at ease during uncertain times.
The one type of email you absolutely MUST send regularly, especially when someone ISN’T giving you the time of day.
The 2 emails I send that create anticipation, establish expertise, and reduce no-shows.
The “stay in touch” email campaign my clients are leveraging to stay top of mind between meetings!
The pre-close email I’ve been sending since the pandemic began.
2 emails you can use if you’ve been “ghosted”.

When?

December 22nd from 11:30 am – 12:30 pm EST. I’ll be sending the replay and templates to all who can’t join us live!

What do you get?

(1) 90 minute action based training session

Webinar replay sent later that day

20 Covid-19 friendly email templates with subject lines

10 Covid-19 friendly call to actions

Email feedback from Paul Castain when you hand in your homework assignment.

How much?

$99

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