Size Matters When It Comes To Sales Emails

We’re living in a world with WAY too much noise!

Think I’m kidding?

Your email will be one of 121 emails (on average) the recipient will engage in per day.

So what do you do when you get a shitton of emails?

You do a really quick “at a glance” once over!

One of the first things the recipient will do is look at the length of the email. If it looks too lengthy, you’re either going to disregard or deleted.

So how long should your sales email be?

The folks over at Constant Contact did a study of approximately 2 million emails and they found that emails with 200 words or less had the highest click-through rates.

Daniel Pink and Guy Kawasaki have an interesting spin on this.

Both Daniel Pink and Guy Kawasaki have an interesting take on this one as they both are advocates of emails that are no longer than 3-5 sentences long.

Truth be told, 3-5 sentences for me, isn’t going to be practical EVERY time but;

I can certainly change up my messaging by offering 3-5 sentences every once in a while.

Keeping my emails 200 words or less seems more attainable.

Prospect Responsiveness Is Down 40%

Prospect responsiveness is DOWN a staggering 40% since the onset of Covid-19 (according to LinkedIn’s State Of Social Selling Report).

By the way . . .

I’m going to be highlighting 10 different emails that will not only help you get in front of opportunities;

They will help you throughout your sales cycle.

I’m also going to be sharing templates, subject lines, calls to action, and even some gentle psychology you can apply in your cadence!

The email my clients have been using that gets high response rates during the pandemic.
The one type of email 99% of your competitors aren’t sending and yet your prospects need it to put them at ease during uncertain times.
The one type of email you absolutely MUST send regularly, especially when someone ISN’T giving you the time of day.
The 2 emails I send that create anticipation, establish expertise, and reduce no-shows.
The “stay in touch” email campaign my clients are leveraging to stay top of mind between meetings!
The pre-close email I’ve been sending since the pandemic began.
2 emails you can use if you’ve been “ghosted”.

When?

Wednesday, December 22nd, at 11:30 am EST

What do you get?

(1) 60 minute training session

Webinar replay in case you can’t join us live or if you’d like to view again.

10 email templates with subject lines

How much?

$99

Please click HERE to secure your spot!

If you’re ready to seriously kick your email skills up a notch, you won’t want to miss this important training!

Paul Castain's Blog