I have to admit that I’ve struggled with the idea of using text messaging as part of my prospecting cadence and;
That’s exactly why I decided to explore it further!
I’ve always said that we shouldn’t base our prospecting platforms on what WE prefer, it’s always about what the prospect prefers.
Interestingly enough;
Texting ISN’T just for millennials!
According to a Gallup Survey, texting is the #1 most used form of communication with Americans younger than 50.
Numbers don’t lie!
According to Mobile Networking Watch, 98% of all text messages are opened compared to 22% with emails.
82% of these text messages are read within 5 minutes of delivery according to Flowrate Nationwide Survey.
The average response time for a text is 60 times faster according to Hubspot.
SMS engagement rates are 6-8 times higher than email marketing engagement. (Retail Drive).
But do prospects really want to receive text messages from a sales rep?
According to Marketing Profs, 75% wouldn’t mind receiving a text message from a brand (after opt-in).
Suggestions;
If you’re going to use text messaging in your cadence, I would introduce it AFTER other forms of outreach have been utilized. I’m not suggesting that you wait forever, I’m saying that it might come across better if you didn’t text on the first or second attempt.
Break the ice and introduce text messaging during a phone call by saying something like;
“Is it alright if I follow up with a quick text message?”
Just for sh*ts and giggles, ask decision makers in your company how they feel about receiving texts from sales reps.
Ask your customers.
Ask your family and friends that are in a decision making role and;
Make sure you have a good cross section of ages in there (not just millennials and not just the over 50 crowd).
Make sure you rinse and repeat this every so often because business truly does move at the speed of light and preferences change accordingly!
Be extremely careful NOT to do this;
If you’ve been reading my blog for a while, you know that I absolutely despise the practice of leaving a voicemail, then immediately emailing and sending a LinkedIn inmail.
Don’t pull that sh*t with text messages!
Why you should at least consider text messaging as part of your cadence?
Because each vehicle we use to deliver our messages whether it be phone, email, snail mail, drop-in, drop-off, LinkedIn, text, etc;
Offers us different functionality and;
An opportunity to discover our prospect’s preferred venue for communication.
Hint: They don’t care what YOU prefer!
How To Book Appointments During The Pandemic
How do we reach decision makers who are now working remotely?
How do we navigate that whole “There’s a spending freeze until AFTER the pandemic” thing?
How do we stand out when decision makers are getting carpet bombed with messaging from sales reps?
Whether you want to admit it or not, prospecting has changed dramatically since the onset of Covid-19!
And if it hasn’t changed for you, perhaps it should have because adapting to this ever changing landscape is critical to your success as a sales professional.
That’s why I hope you’ll join us on Thursday, February 18th when I share;
- How To Find Prospects Most Likely To buy During The Pandemic.
- A 10 Point Prospecting Plan That Is Both Covid-19 Appropriate and Objection Resistant.
- 7 Ways To Provide Value To Your Potential Clients WITHOUT Getting “Friendzoned”.
- 3 Phone Scripts That Will Set You Apart.
- 3 Ways To Use Video Emails To Stand Out.
- 5 Email Templates That Grab Attention, Add Value, and Generate Appointments!
- 5 Ways Your Peers Are Injecting Appropriate Humor and Creativity Into Their Prospecting Efforts.
- The One Sentence LinkedIn “Lead Magnet” Script That Takes Seconds To Implement And Yields Fantastic Results. NONE Of Your Competitors Are Doing This!
- How To Triple Your Covid-19 Objection Response Arsenal.
When?
Thursday, February 18th, from 11:30 am to 1:00 pm EST.
IMPORTANT!
Sign up anyway and I’ll send you all the goodies listed below.
What do you get?
(1) 90 Minute Training Session With ACTIONABLE Tips
Webinar Replay If You Can’t Join Us Live Or If You’d Like To Review The Training Again
3 Covid-19 Appropriate Phone Scripts
5 Covid-19 Appropriate Email Templates
A 10 Point Prospecting Plan You Can Implement Right Away
LinkedIn “Lead Magnet” Script
Email Feedback When You Send In Your Homework Assignment
How Much?
$99
