Thank God I Had A "Plan B"

9 years ago I decided to do something that took me way outside my comfort zone!

I decided to actually start utilizing LinkedIn.

This was after I had quit the site because I didn’t see the point.

But then I decided to return because I wanted to write a book and thought it might help but;

I fell out of love with that idea and decided it might just be a good “Plan B”.

Through trial and error (mostly error back then) I created a communication plan that guided me from the moment I connected with someone to the moment I did something super important;

Transition that “connection” off of my computer screen and into an actual conversation/meeting

Back in those days, I was building my network with the sole purpose of having more options “just in case”.

I never thought I would actually need my network because at the time, I was a Vice President for a Billion dollar a year company.

Then Life Threw Me A Left Hook!

In December 2010, my wife was diagnosed with breast cancer (and no, I’m not trying to make a sympathy sale here, she’s actually been cancer-free since 2011),

We were fortunate, having caught it at a “Stage 0”. So one outpatient surgery, and 6 weeks of radiation later, we put that bullsh*t behind us!

But . . .

It served as a gentle reminder for me that life is short and;

Perhaps I needed to stop saying “Someday” when it came to pursuing my dream of starting a business.

So I put in my notice, hung out my shingle but;

I did so with the LinkedIn connections I had been nurturing.

Within 30 days, I landed 45 new clients as a direct result of my LinkedIn efforts

Since then, I have consistently brought in 3-5 new clients and hundreds of new (paying) webinar participants each month;

In an industry that’s littered with competitors!

Do you want to know the best part?

I access high level decision makers, EVERYDAY, without getting stopped by a gatekeeper

Why?

Because there AREN’T any on LinkedIn!

Long story short;

My “Plan B” became my “Plan A” and;

I’m actually much happier today than I was back then!

So whether LinkedIn serves your “Plan A” or serves as part of your “Plan B”;

It needs to be a part of your plan!

I’m going to be sharing the plan I’ve been using during our How To Generate MORE Leads Via LinkedIn webinar on October 5th, at 11:30 am.

I’m going to show you:

What to say and do, from the moment, you connect with someone. And I’m going to give you all 10 of the templates that I’ve been using!
How to position yourself as an expert without coming across like a tool. You’re welcome!
How to provide value WITHOUT conditioning a bunch of freeloaders who love to “friendzone” you! Another lesson that I learned the hard way!
How to create a referral machine . . .Even with people who’ve never bought from you!
How to IMMEDIATELY increase your phone appointments right from your LinkedIn network.
How to use LinkedIn Publisher to create MORE opportunities even if you have no clue what to write about.
How to dramatically increase your response rates via LinkedIn.
How to approach someone without coming across as salesy.
How to do this all on a tight schedule (I mean, I’m sure you don’t have all day to play around on LinkedIn, right?

At The End Of The Webinar, You’ll Have The Framework For

A Powerful Lead Generation System!

The investment is only $99 and here’s what you’ll get;

(1) 90 minute webinar

Worksheets

Webinar Replay (Sent out later that day)

2 Bonus eBooks with additional ideas

10 Templates

Email Access To Me to answer any webinar related questions

Click HERE to reserve your spot today.

Can’t make it on October 5th, sign up anyway and I’ll send you the webinar replay. View it whenever you’d like!

Paul Castain's Blog