Paul Castain's Blog

The 10 Things Every Sales Rep Should Know About Questions

Posted June 18, 2016

Beyond giving us valuable information . . .

1)    A good question can draw someone inward and . . . cause them to reflect, consider, and even do so subconsciously through (get this) the awareness your question has created.

2)    Good questioning allows you to take control of a situation . . . without being controlling! There’s a huge difference between the two, no?

3)    Good questions create higher quality communication. Higher quality communication fosters superior relationships. Want superior relationships? Start by asking a better question! Works like a charm in one’s personal life too!

4)    Good questions lead the recipient on a path of self discovery. You could tell someone something and perhaps they will consider it. If they discover it . . .  They own it!

5)    Good questions create high levels of rapport. Perhaps Voltaire was spot on when he said “Dude, that was a righteous question” or even infinitely more spot on when he said “Judge of a man not by his answers, but by his questions” What do your questions say about you?

6)    A good question changes the lens in which a person sees their world. Note: That’s some pretty deep sh*t right there . . . I’m not going to lie!

7)    A good question, asked of the wrong person, is just as ineffective as a poor question asked of the right person. We were taught, early on in sales, to go to the highest level of decision maker. What if we ask a brilliant question of this high level individual, but they are several layers removed from feeling the impact?

8)    A good question, at the front end of a response can offer the clarity and context needed for you to offer a meaningful response. It will also buy you time to craft your response.

9)    Good questions focus not only on discovering “ the pain”, they focus on discovering the opportunities your client/prospect desires!

10)  A good question can move someone off the fence of indifference by igniting emotional buy in!

Now here’s the toughest question of all, and in order for you to answer it, you’re going to have to ask your ego to leave the room!

Are the questions you’re asking, helping you not only gather information, but accomplish some of the things I’ve just listed?

I’m going to talk (quite a bit) about asking better questions, including 5 lethal types of questions you need to add to your arsenal, in Session 9 of our Rock Star Academy program.

There’s only 3 days left if you’d like to take full advantage of the $200 savings (and the early registration freebies).

For more information, Click HERE.

Rock Star Academy Early Last Chance

Paul Castain
SIGN UP FOR OUR FREE TIPS
… and never miss a beat!
Your Information will never be shared with any third party.
Could Your Sales Use A Little LOVE?
LOOKING FOR ANSWERS?
Ready To Hunt For New Business Differently?
It's Time To Bring Prospecting Into The 21st Century!
Not really! Fries are bad for you but my FREE sales tips are actually quite good for you! Join 90,000 of your peers when you subscribe below!
Free Fries!
JOIN US NOW
Join 90,000 of your peers when you sign up for my FREE sales tips!
Your Information will never be shared with any third party.
Not really but my FREE sales tips are just as tasty! So hit that subscribe button and I'll send you some FREE cold email templates!
Free Fries!

Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

Copyright Information

© 2025 Castain Training Systems
All rights reserved.

Website Design by VanHove Design