Paul Castain's Blog

The Best Days and Times To Get Your Emails Opened, Read, and Responded To

Posted April 9, 2022

When is the best day and time to send a B2B sales email?

According to a study conducted by Propeller, It depends on the type of recipient you’re sending it to.

For entrepreneurs/workaholics;

Opens: Saturdays at 10:00 am

Clicks: Saturdays at 10:00 am

Responses: Saturdays at 10:00 am

Other decision makers;

Opens: Saturdays at 10:00 am

Clicks: Tuesdays at 10:00 am

Responses: Tuesday at 8:00 am

Your mileage may vary . . .

When do your prospects/clients typically read and respond to their emails?

SalesLoft and Hubspot offer easy solutions to help you track opens, clicks, and responses.

You can break this down further with buyer personas.

For example:

My clients typically fall into 3 categories;

Sales Reps

Sales Leadership

Business Owners

Each of them goes about their day differently, so I adjust my email outreach accordingly.

Perhaps you can do the same?

Try being more inquisitive with your prospects and clients and ask them when they typically read and reply to their emails.

Crowdsource this question on platforms like LinkedIn, Twitter, etc.

And last, but certainly not least, consider your sales emails one, big, experimental laboratory, and make note of what’s working, and what isn’t.

I share more email tips and templates In Session 3 of my prospecting download.

There are over 100 ACTIONABLE tips, 5 cold calling templates, 35 cold email templates, 15 social selling templates, a bonus eBook, and lots of extras!

Session 1 Cold Calling

  • 30 ways to find potential clients who have a higher probability of needing what you sell TODAY.  
  •  How to research quickly and efficiently so it doesn’t become your life’s work.  
  • 33 ways to approach a potential client. 
  •   Creating a prospecting cadence that maximizes exposure while limiting something experts refer to as “Becoming a pain in the ass”.  

Session 2 Cold Calling 

  • How to craft an objection resistant dialogue that gets their attention from “Hello”. I’m also going to send you a template you can IMMEDIATELY apply.  
  • How to proactively prevent skepticism, doubt, resistance and I might as well say it, OBJECTIONS!  
  •  A 3 step formula for responding to 95% of the objections you get on a regular basis. 
  •   A simple formula to generate, at least, 3 new phone appointments, each week!  
  • 4 types of voice mails that will capture the recipient’s attention. I’m also going to send you the templates. 

Session 3 Email

  • 4 ways to get email addresses WITHOUT spending a dime on email lists. 
  • 50 different types of emails that I’m personally using to get results for my business. Oh, and I’m also going to send you the templates! 
  • 12 subject line mistakes that you need to avoid. Keep making them and you’re hosed!  
  • 12 BETTER subject lines that get your email read. 
  •  12 ways to head off skepticism, doubt and objections. 
  •  One EPIC mistake, just about every sales rep makes, in the first 3 sentences of an email.  
  • A really simple, 4 step messaging framework that gets results. 
  •  2 Psychological techniques that work like a charm! 
  •  How to dramatically increase your response rate 

Session 4 LinkedIn

  • What to say and do, from the moment, you connect with someone. And I’m going to give you the exact templates that I’ve been using!
  • How to position yourself apart from your competition.
  • How to provide value WITHOUT conditioning a bunch of freeloaders who love to “friendzone” you! 
  • How to create a referral machine . . .Even with people who’ve never bought from you!
  • How to IMMEDIATELY increase your phone appointments each week. Note: My coaching clients average 10 more appointments each week. Your mileage may vary.
  • How to dramatically increase your response rates via LinkedIn.
  • How to approach someone without coming across as salesy. How do you feel when this happens to you on LinkedIn?
  • How to do this all on a tight schedule.

Go at your own pace!  

Review each session in its entirety or break each session up into smaller increments. Binge watch them back to back. I won’t tell anyone! 

When?

Download it now. Work on the modules at your leisure.

Here’s What You’ll Get;  

(4) 90 minute Pre-Recorded Sessions (with over 100 ACTIONABLE ideas to help improve your prospecting efforts!) 

(4) Sets of Worksheets.

(1) Opening Statement Template

(1) Objection Buster PDF

(4) Voicemail Templates

(35) Cold Email Templates

(15) LinkedIn Templates

(1) Bonus E-Book  

Access To Secret Resource Page With Bonus Content, PDFs, Etc.  

What’s The Investment?  

$375

Click HERE  to download this training today!

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(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

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