Paul Castain's Blog

The First Few Seconds Of A Cold Call, Warm Call, Or ANY Call!

Posted January 26, 2021
Image result for 8 seconds gif

Imagine, if you will, being a decision maker.

Think about all the things you would be responsible for and then imagine;

The number of interruptions you would face on any given day!

Now continue to imagine, a phone call (one of many that day) interrupting what you were doing.

How quickly would you judge the value in continuing, versus getting back to whatever you were doing before the call?

Gold star if you said,“Within seconds!”

In other words . . .

What you say in the first few seconds of a cold call, will either capture a decision maker’s attention, or lose it fast enough for your call to begin a downward spiral!

A typical cold call begins with something about the rep’s solution, the rep’s company, etc., but;

Nobody gives a sh*t about that during the first few seconds!

Instead, lead with something about the decision maker’s world.

“I noticed that . . .”

Within the first few seconds of your call, make it about THEM by using a phrase like “I noticed that __________” and then tell them what you noticed during your research.

Example: “Hi Amy, Paul Castain from Castain Training Systems, quick question; I noticed that you’re hiring a bunch of sales reps in New York”

End that statement with a question so you subtly take control and;

You create a dialogue.

So take a look at WHAT you’re saying.

Tape your end of your cold calls and listen to HOW you’re saying it;

And consider modifying your message to maximize the first few seconds.

I have a phone template that can help!

I share that and more ideas on how you can stand out during our 50 Ways To ROCK Your Cold Calls, Emails, and Sales Messaging download.

Have you downloaded it yet?

Here’s the plan;

  • How To Automate Your Pre Call Planning Research WITHOUT Clogging Your Inbox With Google Alerts.
  • A 4 Step Messaging Framework That Works With Emails, Cold Calls, Snail Mail, LinkedIn, Etc.
  • How To Capture Your Dream Client’s Attention In The First Sentence Of Your Emails, Calls, and Snail Mail.
  • The 3 Email Templates That Consistently Generate Appointments.
  • 10 Subject Lines That Intrigue The Reader and Increase Your Open Rate. 
  • How To Create A BETTER Phone Script WITHOUT Sounding Scripted. I’m Also Going To Send You The Template.
  • How To Use “Potato Chips” In Your Messaging To Make The Recipient Hungry For More. Alright, stop pressuring me, I’ll give you a template for this!
  • The 2 Types Of “Pattern Interrupts” You Absolutely MUST Use! Oh look what I found, a template to help you ROCK this tactic!
  • How To Use “The Little Bighorn” Tactic To Generate New Opportunities. I’ll Even Throw In An Easy To Use Template. Don’t pretend like you didn’t know I was going to give you the template. We’re both adults here!
  • 1 Simple Tactic That Creates “Internal Chatter” With Your Target Companies.
  • 12 Ways To Convey A More Credible Message.
  • 3 Things You Can Do On LinkedIn To IMMEDIATELY Stand Out With Decision Makers. I’ll Even Throw In 10 Of The Email Templates I’m Using On LinkedIn.
  • How To Create A Very Different “Call To Action” Across Multiple Forms Of Messaging.
  • 4 Voicemails (With Templates) That Will Help You Stand Out.
  • How To Create A Prospecting Cadence That Mixes Multiple Forms Of Outreach.

When? What’s Included? How Much?

When?

Download it instantly.

You’ll Also Get These Extras;

(1) 90 Minute Training Session With 50 Actionable Tips

Webinar Replay

(1) Cold Call Template

(4) Voicemail Templates

(10) LinkedIn Templates

(30) Email Templates (No, that’s not a typo. You’re getting my file with 30 email templates. You’re welcome).

PDF With My 10 Best Subject Lines

Email Access To Help You Wih Any Webinar Related Questions

How Much?

$99

Please click HERE to reserve your spot!

Do NOT follow this link or you will be banned from the site!
SIGN UP FOR OUR FREE TIPS
… and never miss a beat!
Your Information will never be shared with any third party.
Could Your Sales Use A Little LOVE?
LOOKING FOR ANSWERS?
Ready To Hunt For New Business Differently?
It's Time To Bring Prospecting Into The 21st Century!
Not really! Fries are bad for you but my FREE sales tips are actually quite good for you! Join 90,000 of your peers when you subscribe below!
Free Fries!
JOIN US NOW
Join 90,000 of your peers when you sign up for my FREE sales tips!
Your Information will never be shared with any third party.
Not really but my FREE sales tips are just as tasty! So hit that subscribe button and I'll send you some FREE cold email templates!
Free Fries!

Company Contact Information

Castain Training Systems
(631) 455-2455
Paul Castain, Founder & CEO
paul@yoursalesplaybook.com

Copyright Information

© 2025 Castain Training Systems
All rights reserved.

Website Design by VanHove Design