THE first thing to consider correcting when potential clients aren’t responding is actually two things that are joined at the hip (stay with me).
Relevance and Speed To Relevance meaning how quickly you demonstrate that reading, listening, or viewing, your message is worth the time because you address things they care about.
That’s why I like to lead off with “I noticed that” and then fill in the blank with something I learned while researching their company. Preferably, a trigger event.
When I lead with this in an email, the preview text shows relevance and not fluffy, salesy, nonsense.
When I lead with this while leaving a voicemail, It grabs their attention within 4-6 seconds.
The problem with MOST sales messaging is that it leads with things the recipient doesn’t care about. Then the recipient promptly disregards and deletes it!
Decision makers DON’T have the time to wait for you to demonstrate that your message is relevant.
So go ahead and look at the emails you’ve been sending.
Tape your end of the calls you’ve been making and the voicemails you’ve been leaving.
See if you can check the relevance and speed to relevance boxes! If not, then my suggestion would be to adjust accordingly!
I’m going to share other ways to not only lead with relevance but tactics and templates you can use to get more callbacks, replies, etc.
8 Tactics To Use When Potential Clients AREN’T Returning Your Calls
I have 8 tactics (and 12 templates) for you to use when you aren’t getting a response, and;
Going to be sharing them live a week from this Friday (October 13th) at 11:30 am EST.
Here’s what I’m going to share;
- The “Prove It To Me BEFORE I Speak With You” Sequence With 5 Email Templates
- The Email That Will Give You Instant Credibility.
- The AI Prompt That Will Quickly Make Your Sales Messaging More Relevant To A Decision Maker
- The “Ghosting Repellant” Tactic With Email Template
- Two Email Tactics That Will Increase The Probability Of A Prospect Taking/Returning Your Call (2 Email Templates Included)
- Two Ways To Use “Multi-Threading” To Get In The Door And Stay There
- Two “Pattern Interrupt” Email Templates That Will Increase Your Response Rates Dramatically.
When?
October 13th from 11:30 am to 12:30 pm EST
What’s Included?
(1) 60 Minute Live Training With Actionable Tactics
Webinar Replay
(12) Email Templates
(1) “Prove It To Me Before I Speak With You” Sequence
AI Prompt To Make Your Messaging More Relevant
How Much?
$99
