Do you have an ego?

Of course you do and there’s a good and bad side to it.

As sales professionals our ego protects us against rejection specifically that whole taking it personally part.

The ego also helps with our confidence and enables us to leap tall obstacles in a single bound but . . .

There’s also a rather unfortunate side of the ego . . .

More often than not, it gets in the way of lessons that are valuable to our continual growth!

One huge area to be aware of . . .

The  “101” Trap: This happens anytime you come across something and dismiss it as basic, something everyone knows or perhaps something you’ve heard a million times but meanwhile . . . you aren’t doing it!

Remedy: The next time you find yourself dismissing something as “101” simply ask yourself . . .

“Is this ‘101’ and I’m doing this or is it ‘101’ and I need to get off my rear and do it?”

One other thing about our ego . . .

Sometimes we need to tell it to go wait in the car while we embrace our lesson!

That lesson could be why we lost a deal or why the prospect never seems to want to take the meeting with us in the first place.

We can accomplish this by asking . . .

“What could I have done differently?”

“What could I do differently next time?”

“Is this something that I should flag as an area to improve?” If so you absolutely can not leave the scene of that realization without taking some kind of action towards making that happen.

Why?

Because if you don’t then the ego will be back later to convince you its unnecessary.

I once heard that in every situation there is the “Yes” meaning things worked out as planned or there is the “No” meaning things obviously didn’t but . . .

Regardless of the “Yes” or the “No” the most valuable part is THE LESSON!

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